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Google Ads Search Professional Certified

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Simon Dye our Director has just passed Google’s Ads Search Professional Certificate.

Google Ads Search Professional Certified Logo

This means that Simon Dye has demonstrated his ability to strategise, develop, manage and optimise Google Ads Search campaigns.

Which means if you are looking to promote your business and website online we can do so to achieve your goals in a cost effective, effective and efficient manner.

By earning the Google Ads Search Professional Certification, Google recognises his ability to:

  • Use best practices to create a Google Search campaign.
  • Create a strategy to reach your customers based off of your marketing objectives.
  • Use Search ad formats to drive results for your business.
  • Create a Smart Bidding strategy aligned to your marketing objectives.
  • Describe optimisation strategies to increase sales or leads search campaigns.
  • Develop a value-based strategy using bidding and budgets to meet marketing objectives.
  • Explain advanced creative customisation with Google search ads.
  • Use bidding optimisation best practices to fulfil marketing objectives with Google Ads.
  • Implement Performance Planner best practices to help fulfil marketing objectives.

You can find confirmation of the
Google Ads Search Professional Certification
here

If you want your organisation to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 07903 794166 to see how we can help you to make money as well!

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Cheltenham Wedding DJ and Pianist picks Website Design

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Cheltenham Wedding DJ and Pianist Pete Butler has picked us to revamp his website.

Cheltenham Wedding DJ and Pianist Pete Butler has picked us to revamp his website.
Website Design Cheltenham has been asked by Cheltenham Wedding Pianist and DJ Peter Butler to completely rebuild his website including search engine optimisation, content management and Google promotion – all within a responsive framework.

Having advised Peter Butler several years ago on the best online marketing opportunities at the time and tweaking his website then, we were pleased when he approached us again before Christmas to revamp his website.

As you may appreciate website developments continue to evolve on a continual basis – so what was “cutting edge” several years ago is now “old hat” and if not obsolete, at least not very productive.

As such Peter’s rankings had dropped down Google’s rankings and he needed an uplift. However to achieve this we had to completely rebuild his website so that it now conforms not only to Google’s but his prospective clients’ requirements and expectations.

However he naturally still liked his existing “look and feel” so we had to work within his limitations. Which was not a problem for us.

At the end we have transformed his website from an 8 page one into one with 63 highly optimised pages and resubmitted them all to Google. As a result Peter is zooming back up Google’s charts.

If you want your business to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!

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Website design Cheltenham backs Safer Internet Center

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Website design in Cheltenham backs the UK Safer Internet Center

Website design in Cheltenham backs the UK Safer Internet Center

Safer Internet Day 2017 is celebrated globally on Tuesday 7th February with the theme ‘Be the change: unite for a better internet’.

The UK Safer Internet Centre is a partnership of three leading organisations: SWGfL, Childnet International and Internet Watch Foundation with one mission – to promote the safe and responsible use of technology for young people.

What the UK safer Internet Center does:

The partnership was appointed by the European Commission as the Safer Internet Centre for the UK in January 2011 and is one of the 31 Safer Internet Centres of the Insafe network. The centre has three main functions:

Awareness Centre: to provide advice and support to children and young people, parents and carers, schools and the children’s workforce and to coordinate Safer Internet Day across UK.
Helpline: to provide support to professionals working with children and young people with online safety issues.
Hotline: an anonymous and safe place to report and remove child sexual abuse imagery and videos, wherever they are found in the world.

Website Design Cheltenhamh believes that whilst the internet offers an incredible way of doing business, educating people and is a powerful enabler of positive development we readily admit and recognise that it is not perfect and that dangers lurk in unsuspecting areas and places.

Thus to raise awareness and to support this project is very important to Website Design Cheltenham.

So, if you want to build your organisation’s website’s digital marketing capabilities then please contact us NOW or ring us on now to see how we can help you to make money as well!
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ED Society asks Website Design Cheltenham for help

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The Ectodermal Dysplasia Society has asked Website Design Cheltenham for help with their new site.

The Ectodermal Dysplasia Society has asked WebSite Design Cheltenham for help with their new site.The Ectodermal Dysplasia Society has asked Website Design in Cheltenham for help in developing their new site.

The Ectodermal Dysplasia Society is a charity dedicated to improving the health and well-being of people whose lives are affected by Ectodermal Dysplasia (ED). They work together with people who have ED, their families, researchers, health and other professionals to develop and share expertise, increase awareness and understanding, and assist with the day-to-day management of ED.

The ED Society already has a website but it is unresponsive and to use the old phrase “is not fit for purpose”.

Whilst they started to create their site themselves using WordPress they soon ran into problems. Recognising that they had reached a limit they approached one of our other clients for help- who kindly suggested that we could help them instead.

After a review of their current requirements we worked out what they are trying to achieve and the most cost effective approach to achieving their aims- escpecially as being a charity limited budgets are a key issue for them.

As well as design improvements they also needed search engine optimisation, security implementation, donation payment systems and overal functional issues addressed and fixed.

Oh and they also need to implement a Secure Socket Layer in the near future and to use Donald Rumsfeld’s “fear of the unknown, unknowns” hand holding going on into the future for assistance when they run into ongoing issues.

So, if you want to develop your organisation’s website and your online processes then please contact us NOW or ring us on now to see how we can help you to make money as well!
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Website Design Cheltenham completely rebuilds Andy Turvey site

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Website Design in Cheltenham has completely rebuilt the voiceover artist Andy Turvey’s site for him.

Website Design in Cheltenham has completely rebuilt the voiceover artist Andy Turvey's site for him

As a long term client of Website Design in Cheltenham the voice over artist Andy Turvey is given regular monthly reports on where his site is ranking on Google for various agreed keyword phrases. As do all of our clients as a courtesy service.

Around Easter time- after Google’s new algorithm process review which now promotes responsive ie will work on tablets, smart phones. computers and pods we advised Andy that his site was slipping down the first page of Google.

Accordingly we drew up a list of requirements for him for his new site and Andy helpfully provided some new content for the revamped site.

We started off by rebranding his site from a colourful site to a cleaner, sharper black, white and grey scheme.

Which meant that we had to create a new logo for him. As the site is eponymous it made sense to feature Andy in the logo. So we devised and created a new cartoon logo for him.

Building on this we then transferred his site- which was a series of standalone pages into a WordPress format- which allows us not only to be responsive, but also search engine optimised with the added set of options to add extra facilities and features.

One of the advantages of WordPress is that if it is used properly it can “grow” the number of pages which can get ranked in Google. So for example Andy’s site had 25 pages. The site now has more than twice that number now cached in Google.

And the client’s view of his new site? ” The website is now PERFECT! Just what I wanted! My life is now complete!”

So, if you want a great ranking website which works on all screens- computers, macs, notepads, smart phones and ipods- please contact us now or ring us on 01242 521967 now to see how we can help you to make money as well!
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Website Design Cheltenham updates ARG site

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Website Design in Cheltenham has updated the ARG site.

Website Design in Cheltenham has updated the ARG site
Longstanding client ARG Networks asked Website Design Cheltenham to update thier WordPress website.

Last year we completely rebuilt the site and updated it from a Joomla environment to a WordPress format. This enabled us to be able to improve not only it’s search engine optimisation- but also included making it responsive so that it can be seen properly on computers, notepads and smart phones.

Also- and most importantly for a technology company, we were able to improve it’s security and robustness.

As the world moves on, so ARG asked us to update some of the content, optimisation, layout and navigation. Which were delighted to do.

ARG were founded in 1974 and operates from modern premises in Cirencester, Gloucestershire. The wide range of products that they offer today are based on thire strong technical background in the Telecoms and Broadcast industries.

ARG have built a reputation for reliability and thier customers trust their equipment with their safety and their assets. ARG are proud of thier heritage, and constantly update thier products to continue providing cost effective solutions.

Which is why they asked us to help them maintain thier online presence.

So, if you want help with maintaining your website and improving your global business’s processes and sales- please contact us now or ring us on 01242 521967 now to see how we can help you to make money as well!
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Contemporary Cake website redesigned

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Contemporary Cake Designs’ website has been redesigned by Website Design Cheltenham.

Contemporary Cake Designs website has been redesigned by Website Design Cheltenham.The Contemporary Cake Designs‘ website has been completely rebuilt and redesigned by the Website Design Cheltenham.

The old site hadn’t been updated for several years, so the brief was to make the site Contemporary as well as responsive- ie will work on computer screens, smart phones, tablets and all mobile devices- and search engine optimised so that people can find the new site in the first place.

Thus our opportunity started with redesigning their logo- which they wanted to be fresh, modern and in keeping with their professional patisserie status as creative cake artists.

The result you can see above.

Our next requirement was to install a WordPress system so that the whole site is now more able to be editted by the clients- but also to provide more technical capabilities for the site going forward- ie future proofing the site for future developments and business requirements.

The next step was to add new content and make sure that all of the pages and images were search engine optimised for Google and the search engines to maximise the potential of their amazing cakes.

The end result- “Amazing” said Xavier Pelloux the Managing Director. “Really like what you have done and appreciate all of your hard wrk. Thank you!”

So, if you want help with rebuilding your website and improving your business’s processes and productivity- please contact us now or ring us on 01242 521967 now to see how we can help you to make money as well!
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Website Design reelected by Cheltenham Chamber of Commerce

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The Cheltenham Chamber of Commerce has re elected the Website Design Cheltenham to their ECommerce Executive.

The Cheltenham Chamber of Commerce has re elected the Website Design Cheltenham to their ECommerce Executive.At the recent Cheltenham Chamber of Commerce’s Annual General Meeting (AGM)- which was held at the Cheltenham Borough Council’s office in the Promenade, we were re elected unanimously to be their ECommerce executive Board.

Our role last year were to help improve the number of Members, to increase membership retention and to improve some of the “back office” systems including the event booking system.

We can’t claim to be sole reason for the improvement, but at the AGM it was declared that the membership income had increased by 22% over the past year.

In addition we put in place the event booking system which replaced the old “cheque in the post” booking reservation and payment system with an online booking and payment system that has streamlined the whole process. Saving both our member’s time and also the administration’s time.

And making the Cheltenham Chamber look more professional and user friendly to existing and guest visitors.

Back at the turn of the Century one of the reasons that the City became so excited about the Internet and created the “Dot Com Bubble” was that they realised that the Internet can automate and improve the ways that business is conducted.

So the Internet becomes not just about online sales but administration and business improvements. Which is why ECommerce is so important to productivity and profitability.

Thus, if you want help with improving your business’s processes and productivity- please contact us now or ring us on 01242 521967 now to see how we can help you to make money as well!
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