Our Director is Google’s Analytics Certified

Simon Dye our Director has been Certified after passing Google’s Analytics assessment.Simon Dye our Director has been Certified after passing Google’s Analytics  certification.

This showcases his ability to use Google Analytics 4 to gain valuable Insights and make marketing decisions.

And means that he can improve your digital marketing n a cost effective way.

Certified users demonstrate an understanding of Google Analytics, including how to set up and structure a property, as well as use various reporting tools and features.

By earning the Google Analytics Certification, Google recognises his ability to:
• Set up a Google Analytics 4 property for a website or an app
• Collect the data that you need for your business and use the various reporting tools and features
• Recognise key measurement features that can show the effectiveness of your online marketing efforts.

In addition he has learnt about Google Analytics 4 properties, including how to set up and structure a property, as well as use various reporting tools and features.

You can find confirmation of the
Google Analytics Certification
here

If you want your organisation to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 07903 794166 to see how we can help you to make money as well!

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Google Ads Search Professional Certified

Simon Dye our Director has just passed Google’s Ads Search Professional Certificate.

Google Ads Search Professional Certified Logo

This means that Simon Dye has demonstrated his ability to strategise, develop, manage and optimise Google Ads Search campaigns.

Which means if you are looking to promote your business and website online we can do so to achieve your goals in a cost effective, effective and efficient manner.

By earning the Google Ads Search Professional Certification, Google recognises his ability to:

  • Use best practices to create a Google Search campaign.
  • Create a strategy to reach your customers based off of your marketing objectives.
  • Use Search ad formats to drive results for your business.
  • Create a Smart Bidding strategy aligned to your marketing objectives.
  • Describe optimisation strategies to increase sales or leads search campaigns.
  • Develop a value-based strategy using bidding and budgets to meet marketing objectives.
  • Explain advanced creative customisation with Google search ads.
  • Use bidding optimisation best practices to fulfil marketing objectives with Google Ads.
  • Implement Performance Planner best practices to help fulfil marketing objectives.

You can find confirmation of the
Google Ads Search Professional Certification
here

If you want your organisation to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 07903 794166 to see how we can help you to make money as well!

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Fitness Coach Cheltenham Health Chris Lineham

Health and fitness coach in Cheltenham – Chris Lineham helps you to achieve your long term health goals, benefits and improvements.

Health and fitness coach in Cheltenham - Chris Lineham helps you to achieve your long term goals,

Your personal health, fitness coach and buddy at your own pace – reset your life long fitness future- making and keeping lifestyle improvement.

Health and Fitness Chris Lineman  provides a range of services to help you:

Bespoke health and fitness coach to help you achieve your long term benefits and improvements.

1 TO 1 PERSONAL TRAINING – £40
Face to face gym training
Tailored exercise plans to your goals
Nutritional advice
24 hour support

VIRTUAL ONLINE COACHING – £99
12 week program
Tailored training and nutrition plan
Weekly check ins via Whatsapp
24 hour support

1- 2- 1 VIRTUAL ONLINE COACHING- £35
One to One 1 hour one to one coaching
Sessions over Zoom or Facetime
Tailored exercise programs and nutritional advice
Equipment necessary

OUTDOOR COACHING- £60
One to One training session outdoors in a park or field.
Training plans available
Ideal for summer or spring time training.

HOME COACHING SESSIONS – £60
Face to Face coaching at your own home
Weights equipment provided
Tailored workout and nutrition available
Ideal for busy individuals or people who can not get child care to get to the gym.

PERSONAL FOOD PLAN ADVICE
Tailored exercise plans
Personalised nutritional advice
Individual nutrition plans

For more information- please see Chris Linham’s Health & Fitness website.

For you fitness assessment please click here now

If you want your organisation to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 07903 794166 to see how we can help you to make money as well!

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Site designers build land loans lender

Website design Cheltenham to build land loans lender Just Value It

Website design Cheltenham to build land loans lender Just Value It.Cheltenham Website Designers have been asked to build the Just Value it who lend loans on UK land.

Just Value It lends loans on your UK land, refinance and bridging loans secured against your land. With No Income Checks- No Credit Checks- No Age Restrictions- Pay outs within 7 days- Fast- Flexible, Private- Secure Borrowing Just Value It is a pretty unique service.

And they wanted a website to match this service. So mobile friendly and search engine optimised are main attributes to maximum leads- and business.

If you want your organisation to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!

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SEO Data Science in Gloucestershire

How to use the latest science to improve your SEO in Gloucestershire

How to use the latest science to improve your SEO in Gloucestershire

When it comes to successful data science for SEO, nothing is more important than having the right team in place. As a fully qualified Member of the Institute of Science and Technology Simon Dye MIScT – our MD has a few ideas how to use the latest technology for your business.

Challenges in obtaining and ensuring the consistency of the data, as well as in your choice of machine learning ML models and in the associated AI analyses, all benefit from having team members with different skill sets collaborating to solve them.

This article presents the three main types of teams, who is on them, and how they work.

Let’s start with that loneliest of data science SEO professionals — the team of one.

1. The Solitary Data Science SEO Pro

The one person team is often the reality in small and large structures alike. There are plenty of versatile people out there who can manage both the SEO and the data functions on their own.

The lone data science SEO professional can generally be described as an SEO expert who has decided to take advanced courses in computer science to focus on a more technical side of SEO.

They have mastered at least one programming language (such as R or Python) and use machine learning algorithms. They are closely following Google updates like Rankbrain, BERT, and MUM, as Google has been injecting increasingly more machine learning and AI into its algorithms. These pros must be skilled in the automation of SEO processes to scale their efforts. This might include:

  • Automatic indexing of new URLs in Bing.
  • Creation of sitemaps with the new URLs for Google.
  • Text generation with GPT models.
  • Anomaly detection in all SEO reports.
  • Prediction of long-tail traffic.

In my organisation, we share these SEO use cases in the form of a Jupyter Notebook. However, it is easy to automate them using Papermill or DeepNote (which now offers an automatic mode to launch Jupyter Notebooks regularly) in order to run them daily.

If you want to mix it up and enhance your professional value, there are excellent training courses for SEO enthusiasts to learn data science — and conversely, for data scientists to learn SEO, as well. The only limit is your motivation to learn new things.

Some prefer working alone; after all, it eliminates any of the bureaucracy or politics you might (but don’t necessarily have to) find in larger teams.

But as the proverb goes: “Alone we go faster; together we go further.”

Even if projects are completed quickly, they may end up as successful as they could have had there been a wider range of skills and experience at the table.

Now, let’s leave the solitary SEO and move on to teams of two people.

2. The Data Science SEO MVT (Minimum Viable Team)

You may already know MVP as a Minimum Viable Product. This format is widely used in agile methods where the project starts with a prototype that evolves in one- to three-week iterations.

The MVT is the equivalent for a team. This team structure can help minimize the risks and costs of the project even while bringing more diverse perspectives to the table.

It consists of creating a team with only two members with complementary skill sets — often an SEO expert who also understands the mechanisms of machine learning, and a developer who tests ideas.

The team is formed for a limited period of time; typically about 6 weeks.

If we take content categorisation for an ecommerce site, for example, often one person will test a method and implement the most efficient one.

However, an MVT could perform more complex tests with several models simultaneously — keeping the categorization that comes up the most often and adding image categorization, for example.

This can be done automatically with all existing templates. The current technology makes it possible to reach 95% of correct results, beyond which point the granularity of the results comes into play.

PapersWithCode.com can help you stay up to date with the current state of technology in each field (such as text generation), and will most importantly provide the source code.

GPT-3 from OpenAI, for example, can be used for prescriptive SEO to recommend actions for text summarization, text generation, and image generation, all with impressive quality.

We will cover larger SEO Data Science teams in my next post.

Cheltenham Designs tunes up DJ Pianist Pete Butler’s website

Cheltenham Pianist and DJ Pete Butler has asked us to tune up and redesign his website

Cheltenham Pianist and DJ Pete Butler has asked us to tune up and redesign his website

Cheltenham Pianist and DJ Pete Butler has asked the leading local Website Designers to tune up and redesign his site.

Pete Butler contacted us last year to redesign his website to make it easier for him to edit himself and to search engine optimise (SEO) the website so that he will be getting more traffic, bookings and money.

So we prioritised what services Pete Butler wants to focus on and make those the key efforts of our labours. Which will make the website rank better for those keyword phrases – and rank highest accordingly.

Some of these services include:Pianist Cheltenham Glosdj gloucestershire . Wedding DJ Cheltenhamwedding singer cheltenham

Pete Butler is and established and experienced Pianist, Singer, Multi-Instrumentalist hailing from Cheltenham, Gloucestershire, Glos (UK) who also offers piano hire and wedding services.

As a seasoned virtuoso pub, piano bar, nightclub, cruise ship and wedding entertainer and singer, Pete can comfortably perform within varied styles including pop, jazz, rock, swing, blues and mild classical. Whether you are looking for a ‘full-on’ fun sing-a-long or just quiet background piano for your event, wedding or club night, Pete will create the right atmosphere for you!

If you want your business to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!

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Cheltenham Acupuncture pins Website Design

Cheltenham Acupuncturist Pam Everitt has pinned Website Design to help her with her site.

Cheltenham Acupuncturist Pam Everitt has pinned Website Design to help her with her site.

Cheltenham’s leading acupuncturist Pam Everitt MBAcC has asked Cheltenham Website Design to update her site and also to search engine optimise (seo) it so that she can increase her business.

Pam Everitt DipM,Lic.Ac.,BA(Hons),MBAcC delivers acupuncture services in Cheltenham, Stroud and Newent. She is a traditional Chinese acupuncturist with well-established practices. As a qualified member of the British Acupuncture Council, she follows the highest standards of safe practice and professional conduct.

She providea an holistic service to her clients which also helps them with a range of symptoms including pregnancy, fertility, back pain, migraine, menopause, digestion, sleep, prostate and libido issues across the whole County including Bishops Cleeve, Cirencester, the Forest of Dean and Tewkesbury.

As such she has a roster of steady clients, but her website needed a bit of updating to reflect recent Google requirements for high rankings. Which is where our expertise comes in to augment her own skills – as Cheltenham’s leading award winning SEO agency.

However we had to respect her layout and presentation as she is naturally proud of her site’s existing “look and feel”. Which is not difficult, but it’s a necessary balancing act to keep her design integrity and match Google’s ranking algorithms.

The net upshot is that her site is now shot up the ranking charts and her phone is rining again with new leads from potential patient clients.

If you want your business to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!

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Website Design Cheltenham secures Prestbury Bathrooms

Website Design Cheltenham has secured Prestbury’s leading Bathrooms designers site.

Website Design Cheltenham has secured Prestbury's leading Bathrooms designers site.

To improve a website’s Google ranking – which will lead to greater online traffic and better conversion rates with humans and then to more sales and business for Website Design Cheltenham clients’ we are in the process of upgrading our services and securing all of the sites where possible.

To that end we went through Cheltenhams’ Prestbury Bathhroom website and upgraded the pages and images to make sure that a conversion would not create any unintended  issues. We then installed a Secure Socket Layer (SSL) – the little green padlock beside the www domain name in your browser – and transferred the whole site to the new secure server area.

We then needed to repoint Google to the new website to make sure that they would track and rank the new and improved site – so that the overall objective of more business is achieved.

Prestbury Bathrooms is Cheltenham’s leading bathroom specialist – independent suppliers and fitters of bathroom products – with over 15 years experience in designing and developing beautiful bathrooms.

Prestbury Bathrooms – based here in Cheltenham are dedicated bathroom specialists with proven project management and installation to the highest standards.

To compliment the quality of their bathroom services, they supply some of the finest bathroom products available. So you can be confident that your dream bathroom will come true!

If you want your business to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!

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Ski Holiday Chalets Directs Website Design Cheltenham

Ski Holiday Chalets Directs Website Design Cheltenham to help them boost their online bookings.

Ski Holiday Chalets Directs Website Design Cheltenham to help them boost their online bookings.
Ski Holiday leaders Chalets Direct have asked Website Design Cheltenham to fully search engine optimise their website and help them to boost their online bookings and sales.

Although the Chalets Direct website has been live since 2000 and generating millions of pounds a year in bookings they recognise that they can still do better.

A classic case of professional humility and ambition- which is why they came to us as apparently our online marketing expertise and reputation proceeds us.

Firstly, we benchmarked them to access how good all of their current pages actually are for search engine optimisation (SEO). We then examined Google’s internal ranking algorithms to see if there were any obvious areas for improvement.

We at Website Design in Cheltenham are frequently surprised that many so called search experts do not know that Google provides all sorts of free web marketing tools available to help businesses to do better on their system. However their loss is our gain – and our clients’ gain.

They were also cautious that we would not harm any of hard SEO work that they had done already. So we created a test schedule to roll out over the next few months and we will actively monitor the results to double check the improvements.

Naturally we did not provide any guarantees of success other than that we will use our 20 years of award winning knowledge to promote and progress their site. A series of scientific processes which we repeat for a growing number of local, national and international clients.

If you want your organisation’s website to make you more traffic, leads and sales by improving your search engine optimisation and online digital marketing, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!

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