SEO Data Science in Gloucestershire

How to use the latest science to improve your SEO in Gloucestershire

How to use the latest science to improve your SEO in Gloucestershire

When it comes to successful data science for SEO, nothing is more important than having the right team in place. As a fully qualified Member of the Institute of Science and Technology Simon Dye MIScT – our MD has a few ideas how to use the latest technology for your business.

Challenges in obtaining and ensuring the consistency of the data, as well as in your choice of machine learning ML models and in the associated AI analyses, all benefit from having team members with different skill sets collaborating to solve them.

This article presents the three main types of teams, who is on them, and how they work.

Let’s start with that loneliest of data science SEO professionals — the team of one.

1. The Solitary Data Science SEO Pro

The one person team is often the reality in small and large structures alike. There are plenty of versatile people out there who can manage both the SEO and the data functions on their own.

The lone data science SEO professional can generally be described as an SEO expert who has decided to take advanced courses in computer science to focus on a more technical side of SEO.

They have mastered at least one programming language (such as R or Python) and use machine learning algorithms. They are closely following Google updates like Rankbrain, BERT, and MUM, as Google has been injecting increasingly more machine learning and AI into its algorithms. These pros must be skilled in the automation of SEO processes to scale their efforts. This might include:

  • Automatic indexing of new URLs in Bing.
  • Creation of sitemaps with the new URLs for Google.
  • Text generation with GPT models.
  • Anomaly detection in all SEO reports.
  • Prediction of long-tail traffic.

In my organisation, we share these SEO use cases in the form of a Jupyter Notebook. However, it is easy to automate them using Papermill or DeepNote (which now offers an automatic mode to launch Jupyter Notebooks regularly) in order to run them daily.

If you want to mix it up and enhance your professional value, there are excellent training courses for SEO enthusiasts to learn data science — and conversely, for data scientists to learn SEO, as well. The only limit is your motivation to learn new things.

Some prefer working alone; after all, it eliminates any of the bureaucracy or politics you might (but don’t necessarily have to) find in larger teams.

But as the proverb goes: “Alone we go faster; together we go further.”

Even if projects are completed quickly, they may end up as successful as they could have had there been a wider range of skills and experience at the table.

Now, let’s leave the solitary SEO and move on to teams of two people.

2. The Data Science SEO MVT (Minimum Viable Team)

You may already know MVP as a Minimum Viable Product. This format is widely used in agile methods where the project starts with a prototype that evolves in one- to three-week iterations.

The MVT is the equivalent for a team. This team structure can help minimize the risks and costs of the project even while bringing more diverse perspectives to the table.

It consists of creating a team with only two members with complementary skill sets — often an SEO expert who also understands the mechanisms of machine learning, and a developer who tests ideas.

The team is formed for a limited period of time; typically about 6 weeks.

If we take content categorisation for an ecommerce site, for example, often one person will test a method and implement the most efficient one.

However, an MVT could perform more complex tests with several models simultaneously — keeping the categorization that comes up the most often and adding image categorization, for example.

This can be done automatically with all existing templates. The current technology makes it possible to reach 95% of correct results, beyond which point the granularity of the results comes into play.

PapersWithCode.com can help you stay up to date with the current state of technology in each field (such as text generation), and will most importantly provide the source code.

GPT-3 from OpenAI, for example, can be used for prescriptive SEO to recommend actions for text summarization, text generation, and image generation, all with impressive quality.

We will cover larger SEO Data Science teams in my next post.

Cheltenham Designs tunes up DJ Pianist Pete Butler’s website

Cheltenham Pianist and DJ Pete Butler has asked us to tune up and redesign his website

Cheltenham Pianist and DJ Pete Butler has asked us to tune up and redesign his website

Cheltenham Pianist and DJ Pete Butler has asked the leading local Website Designers to tune up and redesign his site.

Pete Butler contacted us last year to redesign his website to make it easier for him to edit himself and to search engine optimise (SEO) the website so that he will be getting more traffic, bookings and money.

So we prioritised what services Pete Butler wants to focus on and make those the key efforts of our labours. Which will make the website rank better for those keyword phrases – and rank highest accordingly.

Some of these services include:Pianist Cheltenham Glosdj gloucestershire . Wedding DJ Cheltenhamwedding singer cheltenham

Pete Butler is and established and experienced Pianist, Singer, Multi-Instrumentalist hailing from Cheltenham, Gloucestershire, Glos (UK) who also offers piano hire and wedding services.

As a seasoned virtuoso pub, piano bar, nightclub, cruise ship and wedding entertainer and singer, Pete can comfortably perform within varied styles including pop, jazz, rock, swing, blues and mild classical. Whether you are looking for a ‘full-on’ fun sing-a-long or just quiet background piano for your event, wedding or club night, Pete will create the right atmosphere for you!

If you want your business to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!

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Cheltenham Acupuncture pins Website Design

Cheltenham Acupuncturist Pam Everitt has pinned Website Design to help her with her site.

Cheltenham Acupuncturist Pam Everitt has pinned Website Design to help her with her site.

Cheltenham’s leading acupuncturist Pam Everitt MBAcC has asked Cheltenham Website Design to update her site and also to search engine optimise (seo) it so that she can increase her business.

Pam Everitt DipM,Lic.Ac.,BA(Hons),MBAcC delivers acupuncture services in Cheltenham, Stroud and Newent. She is a traditional Chinese acupuncturist with well-established practices. As a qualified member of the British Acupuncture Council, she follows the highest standards of safe practice and professional conduct.

She providea an holistic service to her clients which also helps them with a range of symptoms including pregnancy, fertility, back pain, migraine, menopause, digestion, sleep, prostate and libido issues across the whole County including Bishops Cleeve, Cirencester, the Forest of Dean and Tewkesbury.

As such she has a roster of steady clients, but her website needed a bit of updating to reflect recent Google requirements for high rankings. Which is where our expertise comes in to augment her own skills – as Cheltenham’s leading award winning SEO agency.

However we had to respect her layout and presentation as she is naturally proud of her site’s existing “look and feel”. Which is not difficult, but it’s a necessary balancing act to keep her design integrity and match Google’s ranking algorithms.

The net upshot is that her site is now shot up the ranking charts and her phone is rining again with new leads from potential patient clients.

If you want your business to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!

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Website Design Cheltenham secures Prestbury Bathrooms

Website Design Cheltenham has secured Prestbury’s leading Bathrooms designers site.

Website Design Cheltenham has secured Prestbury's leading Bathrooms designers site.

To improve a website’s Google ranking – which will lead to greater online traffic and better conversion rates with humans and then to more sales and business for Website Design Cheltenham clients’ we are in the process of upgrading our services and securing all of the sites where possible.

To that end we went through Cheltenhams’ Prestbury Bathhroom website and upgraded the pages and images to make sure that a conversion would not create any unintended  issues. We then installed a Secure Socket Layer (SSL) – the little green padlock beside the www domain name in your browser – and transferred the whole site to the new secure server area.

We then needed to repoint Google to the new website to make sure that they would track and rank the new and improved site – so that the overall objective of more business is achieved.

Prestbury Bathrooms is Cheltenham’s leading bathroom specialist – independent suppliers and fitters of bathroom products – with over 15 years experience in designing and developing beautiful bathrooms.

Prestbury Bathrooms – based here in Cheltenham are dedicated bathroom specialists with proven project management and installation to the highest standards.

To compliment the quality of their bathroom services, they supply some of the finest bathroom products available. So you can be confident that your dream bathroom will come true!

If you want your business to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!

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Ski Holiday Chalets Directs Website Design Cheltenham

Ski Holiday Chalets Directs Website Design Cheltenham to help them boost their online bookings.

Ski Holiday Chalets Directs Website Design Cheltenham to help them boost their online bookings.
Ski Holiday leaders Chalets Direct have asked Website Design Cheltenham to fully search engine optimise their website and help them to boost their online bookings and sales.

Although the Chalets Direct website has been live since 2000 and generating millions of pounds a year in bookings they recognise that they can still do better.

A classic case of professional humility and ambition- which is why they came to us as apparently our online marketing expertise and reputation proceeds us.

Firstly, we benchmarked them to access how good all of their current pages actually are for search engine optimisation (SEO). We then examined Google’s internal ranking algorithms to see if there were any obvious areas for improvement.

We at Website Design in Cheltenham are frequently surprised that many so called search experts do not know that Google provides all sorts of free web marketing tools available to help businesses to do better on their system. However their loss is our gain – and our clients’ gain.

They were also cautious that we would not harm any of hard SEO work that they had done already. So we created a test schedule to roll out over the next few months and we will actively monitor the results to double check the improvements.

Naturally we did not provide any guarantees of success other than that we will use our 20 years of award winning knowledge to promote and progress their site. A series of scientific processes which we repeat for a growing number of local, national and international clients.

If you want your organisation’s website to make you more traffic, leads and sales by improving your search engine optimisation and online digital marketing, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!

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Website Design Cheltenham booked by Dyslexia Author Sarah Cowell

Website Design Cheltenham has been booked to help Dyslexia Author Sarah Cowell

Website Design Cheltenham has been booked to help Dyslexia Author Sarah Cowell

Dyslexia author, tutor and assessor Sarah Cowell has just had two new books published- a dyslexia spelling workbook entitled Zebras Spell Really Well and a dyslexia maths workbook entitled Times Tables – It’s a doddle.

To make the most of Sarah Cowell’s hard work she needed her ecommerce website to be updated, but also given a fresh look and feel along with search engine optimisation so that prospective purchasers can find her new books in the first place.

To find someone with the skills and abilities – at an affordable rate she asked her Cotswolds bookkeeping and small business accountants at ESB Accountancy if they knew someone with the attributes. As Cheltenham Website Design built, search engine optimised and continue their online marketing of their own website they kindly recommended ourselves as being up to the job.

So Sarah approached us last month to achieve her goals. We thus set about updating and improving her online bookshop and redesigning key pages of her website to reflect her artistic requirements. As well as of course improving her optimisation.

As a result of our optimisation exploits Sarah Cowell has already has achieved a couple of first page rankings on Google for several of her dyslexia target keyword phrases.

We never guarantee ranking results, but given that we have been working at search engine optimisation for over two decades now we have a pretty good idea how to achieve positive results.

Sarah Cowell is a qualified Dyslexia Assessor, tutor and author who has written a growing number of books and wordkbooks. She is currently helping a growing number of local authorities including Gloucestershire to diagnose children and adults with dyslexia and create a learning framework to help them progress.

If you want your organisation’s website to make you more traffic, leads and sales by improving your search engine optimisation and online digital marketing, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!
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Live Entertainment Acts for Christmas

Live Entertainment Acts for Christmas by Livestock Productions.

Live Entertainment Acts for Christmas by Livestock

With the Winter season well and truly upon us one of Website Design Cheltenham‘s clients Livestock Productions have revamped their online roster of live entertainment acts to reflect the changing seasons.

As such Livestock needed to update their online marketing strategy and tactics.

Accordingly, we reviewed their current approach and benchmarked it against several optimal approaches by their competitors and other “best in class” ecommerce organisations. Which we then used to create a set of low cost but achievable recommendations to better generate traffic, leads and sales.

After all- despite all of the technological hype a website is just about business – and making you money.

A reminder that focussing on the basics never goes amiss.

We then updated the search engine optimisation of their main acts pages and news blog posts. Next we revised their Call To Actions – making it easier once people find the acts that they are interested in to contact Livestock.

Thus the whole approach was about widening the Sales Funnel to not only gain extra traffic, but to convert that traffic into leads.

We also made a few suggestions as to how to improve their handling of those leads to better improve their administration and streamline those quotes, thus speeding up the process which again will improve the chances of gaining extra sales- and profits.

So, if you want your organisation’s website to make you more traffic, leads and sales by improving your online digital marketing, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!
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SME Cyber Prevention Glos Client Tops Google Rankings

Our SME Cyber Prevention Client in Gloucestershire Cyber139 is topping Google’s search results rankings.

Our SME Cyber Prevention Client in Gloucestershire Cyber139 is topping Google's search results rankings.
Not only does Website Design Cheltenham’s client Cyber139 top Google search results rankings – they also appear at number 2, number 3, number 4 and number 5- which is nearly as good as the Beatles’ invasion and domination of the US singles record charts in 1964.

Oh and their neighbour in Cheltenham GCHQ? Well they have a solitary ranking at the foot of Google’s first page at number 10.

So when you hear defeatists claim that all of the search engine rankings are dominated by the “big boys” and multinationals you now know otherwise.

Is our search engine ranking success “black hat stuffing”? Absolutely not!

We have been search engine optimising websites for nearly 20 years. It is a science, not an art as it is an explainable, repeatable process. Which if followed precisely could be done for you and your organisation as well.

However we say “could” rather than “will” deliberately – as there are no guarantees other than we will try our best for you. Equally these rankings don’t happen overnight. They can take weeks and months to achieve. Sometimes they happen sooner than later, but we never promise instant success. Patience is a necessity, not a virtue.

So, if you want your business’s search engine optimisation and Google digital marketing capabilities to take off into the millions please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!
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Jack Straws Wins Sales on Black Friday

With Black Friday in full swing one of our clients Jack Straws Baskets is winning new traffic and sales!

Jack Straws Wins Sales on Black Friday

There’s a growing hysteria about Black Friday and Cyber Monday next week, but here is no doubt that there is a lot of traffic and sales being generated today.

But to succeed on Black Friday and Cyber Monday requires careful planning.

One has to get the search engine optimization right. And gets newsletters, emails and texts out to customers and potential customers. And make sure that the site loads quickly and easy to navigate when they do arrives. As well as provide great value products backed up by sales staff to answer any queries that people may have.

Recent research has  found that 78% of shoppers say the right price “always” drives them to buy, while 71% say free shipping, and 60% say valuable promotions. “Always” factors on logistics include being in stock and ready to ship (73%) and fast delivery (66%).

Other key findings included the statistic that 59% of millenials had bought as a result of past social engagement (50% of all consumers), and that 55% of millennials would be prompted to visit a website as a result of social media (45% all consumers).

Meanwhile, four in 10 would buy from a retailer because of a quality mobile app or web experience, and nearly 40% said they planned to order more products this year on mobile than last year.

The result – if you get it right are ringing shopping carts and sale order apps. Which we are pleased to report are exactly what the Website Design Cheltenham‘s Straw Baskets UK supremos at Jack Straws are experiencing.

So, if you want your organisation’s website to make you more traffic, leads and sales by improving your online digital marketing, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!
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