SEO Data Science in Gloucestershire PT2

How to use the latest science to improve your SEO in Gloucestershire PT2.

How to use the latest science to improve your SEO in Gloucestershire

When it comes to successful data science for SEO, nothing is more important than having the right team in place. As a fully qualified Member of the Institute of Science and Technology Simon Dye MIScT – our MD has a few ideas how to use the latest technology for your business.

Part 1 of my post- can be found here: SEO Data Science in Gloucestershire

3. The Data Science SEO Task Force

One of the best examples is a football team – each member of a team has a specific role and as a result they succeed brilliantly in each of their collective missions.

For example a team of 11 goalkeepers or 11 centre forwards may keep the score down- or not, but their ability to actually win matches will be pretty limited.

Thus what might your AI/ML data science SEO task force look like?

You will surely need an SEO expert working closely with a data scientist and a developer. Together, this team will run the project, prepare the data, and use the machine learning algorithms.

The SEO expert is best positioned to double as a project manager and handle communication with management and external stakeholders. (In larger companies, there may be dedicated roles for the team’s manager and project leader.)

Here are several examples of projects that this type of team might be responsible for:

  • Setting up an enterprise data warehouse (an out-of-the-box data warehouse that merges business, market share-of-voice, technical, and content data).
  • Identification and resolution of “zombie” pages.
  • Detection of new queries.
  • Forecasting of traffic/profits following certain actions.

Of course, teams need tools to maximise their efforts. This brings us to the idea of data SEO-compliant software.

I believe there are three principles to adhere to carefully here in order to avoid using black-box tools that give you results without explaining their methodologies and algorithms.

  1. Access to documentation that clearly explains the algorithms and parameters of the machine learning model.

  2. The ability to reproduce the results yourself on a separate dataset to validate the methodology. This doesn’t mean copying software: all the challenges are in the performance, security, reliability, and industrialization of machine learning models, not in the model or the methodology itself.

  3. The tool must have followed a scientific approach by communicating the context, the objectives, the methods tested, and the final results.

Data SEO is a scientific approach to optimizing for search that relies on data analysis and the use of data science to make decisions.

Whatever your budget, it is possible to implement data science methods. The current trend is that concepts used by data scientists are becoming increasingly accessible to anyone interested in the SEO field.

If you want your organisation to make the most of the latest technology to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!Contact website design cheltenham

SEO Data Science in Gloucestershire

How to use the latest science to improve your SEO in Gloucestershire

How to use the latest science to improve your SEO in Gloucestershire

When it comes to successful data science for SEO, nothing is more important than having the right team in place. As a fully qualified Member of the Institute of Science and Technology Simon Dye MIScT – our MD has a few ideas how to use the latest technology for your business.

Challenges in obtaining and ensuring the consistency of the data, as well as in your choice of machine learning ML models and in the associated AI analyses, all benefit from having team members with different skill sets collaborating to solve them.

This article presents the three main types of teams, who is on them, and how they work.

Let’s start with that loneliest of data science SEO professionals — the team of one.

1. The Solitary Data Science SEO Pro

The one person team is often the reality in small and large structures alike. There are plenty of versatile people out there who can manage both the SEO and the data functions on their own.

The lone data science SEO professional can generally be described as an SEO expert who has decided to take advanced courses in computer science to focus on a more technical side of SEO.

They have mastered at least one programming language (such as R or Python) and use machine learning algorithms. They are closely following Google updates like Rankbrain, BERT, and MUM, as Google has been injecting increasingly more machine learning and AI into its algorithms. These pros must be skilled in the automation of SEO processes to scale their efforts. This might include:

  • Automatic indexing of new URLs in Bing.
  • Creation of sitemaps with the new URLs for Google.
  • Text generation with GPT models.
  • Anomaly detection in all SEO reports.
  • Prediction of long-tail traffic.

In my organisation, we share these SEO use cases in the form of a Jupyter Notebook. However, it is easy to automate them using Papermill or DeepNote (which now offers an automatic mode to launch Jupyter Notebooks regularly) in order to run them daily.

If you want to mix it up and enhance your professional value, there are excellent training courses for SEO enthusiasts to learn data science — and conversely, for data scientists to learn SEO, as well. The only limit is your motivation to learn new things.

Some prefer working alone; after all, it eliminates any of the bureaucracy or politics you might (but don’t necessarily have to) find in larger teams.

But as the proverb goes: “Alone we go faster; together we go further.”

Even if projects are completed quickly, they may end up as successful as they could have had there been a wider range of skills and experience at the table.

Now, let’s leave the solitary SEO and move on to teams of two people.

2. The Data Science SEO MVT (Minimum Viable Team)

You may already know MVP as a Minimum Viable Product. This format is widely used in agile methods where the project starts with a prototype that evolves in one- to three-week iterations.

The MVT is the equivalent for a team. This team structure can help minimize the risks and costs of the project even while bringing more diverse perspectives to the table.

It consists of creating a team with only two members with complementary skill sets — often an SEO expert who also understands the mechanisms of machine learning, and a developer who tests ideas.

The team is formed for a limited period of time; typically about 6 weeks.

If we take content categorisation for an ecommerce site, for example, often one person will test a method and implement the most efficient one.

However, an MVT could perform more complex tests with several models simultaneously — keeping the categorization that comes up the most often and adding image categorization, for example.

This can be done automatically with all existing templates. The current technology makes it possible to reach 95% of correct results, beyond which point the granularity of the results comes into play.

PapersWithCode.com can help you stay up to date with the current state of technology in each field (such as text generation), and will most importantly provide the source code.

GPT-3 from OpenAI, for example, can be used for prescriptive SEO to recommend actions for text summarization, text generation, and image generation, all with impressive quality.

We will cover larger SEO Data Science teams in my next post.

Website Design Cheltenham builds Charlton Kings Social Club

Website Design Cheltenham has built the new Charlton Kings Social Club

Website Design Cheltenham has built the new Charlton Kings Social Club

We at Website Design in Cheltenham were very pleased to have been invited by a couple of our clients who are members of the Charlton Kings Social Club to quote for the rebuild of their site. And we were even more pleased when our competitive tender was successful.

The Club was founded in 1888 and officially opened on 1st December 1888. Major refurbishments have taken place over the years – namely in 1963 when the existing skittle alley was built, and in 1980 when the new snooker room, offices and toilets were constructed on the first floor.

In 2000 the name of the club was changed from Charlton Kings Working Men’s Club and Institute to ‘The Charlton Kings Club’. Women were given full rights in 2002, and the club now boasts a female secretary, trustee and members of the committee.

The original website was build a few years ago but needed updating with better elements so that it is much easier for Club administrators to update the content about events and special occasions without needing the technical skills of professional designers- which is where we came in to make their lives easier.

As well as Search Engine Optimising the site to make it easier from potential new members to find the website and enrol.

If you want your organisation to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!

Contact website design cheltenham

Cheltenham Designs tunes up DJ Pianist Pete Butler’s website

Cheltenham Pianist and DJ Pete Butler has asked us to tune up and redesign his website

Cheltenham Pianist and DJ Pete Butler has asked us to tune up and redesign his website

Cheltenham Pianist and DJ Pete Butler has asked the leading local Website Designers to tune up and redesign his site.

Pete Butler contacted us last year to redesign his website to make it easier for him to edit himself and to search engine optimise (SEO) the website so that he will be getting more traffic, bookings and money.

So we prioritised what services Pete Butler wants to focus on and make those the key efforts of our labours. Which will make the website rank better for those keyword phrases – and rank highest accordingly.

Some of these services include:Pianist Cheltenham Glosdj gloucestershire . Wedding DJ Cheltenhamwedding singer cheltenham

Pete Butler is and established and experienced Pianist, Singer, Multi-Instrumentalist hailing from Cheltenham, Gloucestershire, Glos (UK) who also offers piano hire and wedding services.

As a seasoned virtuoso pub, piano bar, nightclub, cruise ship and wedding entertainer and singer, Pete can comfortably perform within varied styles including pop, jazz, rock, swing, blues and mild classical. Whether you are looking for a ‘full-on’ fun sing-a-long or just quiet background piano for your event, wedding or club night, Pete will create the right atmosphere for you!

If you want your business to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!

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Software for Writers Site Redesigned by Cheltenham Websites

The Software for Writers website has been redesigned by Cheltenham Designers

The Software for Writers Editor Software site has been redesigned by Cheltenham Website Design.

Since the launch of Editor Software in 2000 the site has helped a growing number of people to become a better writer. StyleWriter 4 – the world’s most comprehensive copy-editing software transforms your writing by showing you how to edit like a professional editor.

StyleWriter shows you editing tips, tricks and techniques to redraft your document into a model of clear, concise and readable writing.

Editor Software’s StyleWriter is the world’s most powerful proofreading and editing software. Teaches the techniques of the best writers and editors. Lets organizations add a style guide to check for consistency and corporate rules.

Whilst the software has continued to develop over the years the website has remained somewhat static – hence the need to update and search engine optimise the site.

Having helped Editor Software’s online marketing for a couple of years we have been able to maintain – and improve the search engine optimisation (SEO) as well as making the site more human friendly by reducing the number of clicks and making key sales content more easy to access.

The online marketing has included Pay Per Click, Content Marketing and of course Search Engine Optimisation.

If you want your business to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!

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Cheltenham Acupuncture pins Website Design

Cheltenham Acupuncturist Pam Everitt has pinned Website Design to help her with her site.

Cheltenham Acupuncturist Pam Everitt has pinned Website Design to help her with her site.

Cheltenham’s leading acupuncturist Pam Everitt MBAcC has asked Cheltenham Website Design to update her site and also to search engine optimise (seo) it so that she can increase her business.

Pam Everitt DipM,Lic.Ac.,BA(Hons),MBAcC delivers acupuncture services in Cheltenham, Stroud and Newent. She is a traditional Chinese acupuncturist with well-established practices. As a qualified member of the British Acupuncture Council, she follows the highest standards of safe practice and professional conduct.

She providea an holistic service to her clients which also helps them with a range of symptoms including pregnancy, fertility, back pain, migraine, menopause, digestion, sleep, prostate and libido issues across the whole County including Bishops Cleeve, Cirencester, the Forest of Dean and Tewkesbury.

As such she has a roster of steady clients, but her website needed a bit of updating to reflect recent Google requirements for high rankings. Which is where our expertise comes in to augment her own skills – as Cheltenham’s leading award winning SEO agency.

However we had to respect her layout and presentation as she is naturally proud of her site’s existing “look and feel”. Which is not difficult, but it’s a necessary balancing act to keep her design integrity and match Google’s ranking algorithms.

The net upshot is that her site is now shot up the ranking charts and her phone is rining again with new leads from potential patient clients.

If you want your business to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!

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Website Design Cheltenham secures Prestbury Bathrooms

Website Design Cheltenham has secured Prestbury’s leading Bathrooms designers site.

Website Design Cheltenham has secured Prestbury's leading Bathrooms designers site.

To improve a website’s Google ranking – which will lead to greater online traffic and better conversion rates with humans and then to more sales and business for Website Design Cheltenham clients’ we are in the process of upgrading our services and securing all of the sites where possible.

To that end we went through Cheltenhams’ Prestbury Bathhroom website and upgraded the pages and images to make sure that a conversion would not create any unintended  issues. We then installed a Secure Socket Layer (SSL) – the little green padlock beside the www domain name in your browser – and transferred the whole site to the new secure server area.

We then needed to repoint Google to the new website to make sure that they would track and rank the new and improved site – so that the overall objective of more business is achieved.

Prestbury Bathrooms is Cheltenham’s leading bathroom specialist – independent suppliers and fitters of bathroom products – with over 15 years experience in designing and developing beautiful bathrooms.

Prestbury Bathrooms – based here in Cheltenham are dedicated bathroom specialists with proven project management and installation to the highest standards.

To compliment the quality of their bathroom services, they supply some of the finest bathroom products available. So you can be confident that your dream bathroom will come true!

If you want your business to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!

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Website Design secures Cheltenham Accountants ESB

Website Design has secured the Cheltenham bookkeepers ESB Accountancy site

Website Design has secured the Cheltenham bookkeepers ESB Accountancy siteTo improve a website’s Google ranking – which will lead to greater online traffic and better conversion rates with humans and then to more sales and business for Website Design Cheltenham clients’ we are in the process of upgrading our services and securing all of the sites where possible.

To that end we went through Cheltenham bookkeeper ESB Accounting’s website and upgraded the pages and images to make sure that a conversion would not create any unintended  issues. We then installed a Secure Socket Layer (SSL) – the little green padlock beside the www domain name in your browser – and transferred the whole site to the new secure server area.

We then needed to repoint Google to the new website to make sure that they would track and rank the new and improved site – so that the overall objective of more business is achieved.

ESB Accountancy have been helping people and small businesses in Cirencester, Cheltenham, Costwolds, Evesham, Forest of Dean, Gloucester, Gloucestershire, Stroud, Tewkesbury and Worcester for several decades. So we have plenty of expertise to overcome whatever issues you may have. Oh and we are most cost effective.

ESB Accountancy can help you if you need help with small business accountsbookkeepingpayrollstax creditsrefunds and returns as well as voluntary charity legal requirements.

If you want your business to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!

Contact website design cheltenham