SEO Data Science in Gloucestershire

How to use the latest science to improve your SEO in Gloucestershire

How to use the latest science to improve your SEO in Gloucestershire

When it comes to successful data science for SEO, nothing is more important than having the right team in place. As a fully qualified Member of the Institute of Science and Technology Simon Dye MIScT – our MD has a few ideas how to use the latest technology for your business.

Challenges in obtaining and ensuring the consistency of the data, as well as in your choice of machine learning ML models and in the associated AI analyses, all benefit from having team members with different skill sets collaborating to solve them.

This article presents the three main types of teams, who is on them, and how they work.

Let’s start with that loneliest of data science SEO professionals — the team of one.

1. The Solitary Data Science SEO Pro

The one person team is often the reality in small and large structures alike. There are plenty of versatile people out there who can manage both the SEO and the data functions on their own.

The lone data science SEO professional can generally be described as an SEO expert who has decided to take advanced courses in computer science to focus on a more technical side of SEO.

They have mastered at least one programming language (such as R or Python) and use machine learning algorithms. They are closely following Google updates like Rankbrain, BERT, and MUM, as Google has been injecting increasingly more machine learning and AI into its algorithms. These pros must be skilled in the automation of SEO processes to scale their efforts. This might include:

  • Automatic indexing of new URLs in Bing.
  • Creation of sitemaps with the new URLs for Google.
  • Text generation with GPT models.
  • Anomaly detection in all SEO reports.
  • Prediction of long-tail traffic.

In my organisation, we share these SEO use cases in the form of a Jupyter Notebook. However, it is easy to automate them using Papermill or DeepNote (which now offers an automatic mode to launch Jupyter Notebooks regularly) in order to run them daily.

If you want to mix it up and enhance your professional value, there are excellent training courses for SEO enthusiasts to learn data science — and conversely, for data scientists to learn SEO, as well. The only limit is your motivation to learn new things.

Some prefer working alone; after all, it eliminates any of the bureaucracy or politics you might (but don’t necessarily have to) find in larger teams.

But as the proverb goes: “Alone we go faster; together we go further.”

Even if projects are completed quickly, they may end up as successful as they could have had there been a wider range of skills and experience at the table.

Now, let’s leave the solitary SEO and move on to teams of two people.

2. The Data Science SEO MVT (Minimum Viable Team)

You may already know MVP as a Minimum Viable Product. This format is widely used in agile methods where the project starts with a prototype that evolves in one- to three-week iterations.

The MVT is the equivalent for a team. This team structure can help minimize the risks and costs of the project even while bringing more diverse perspectives to the table.

It consists of creating a team with only two members with complementary skill sets — often an SEO expert who also understands the mechanisms of machine learning, and a developer who tests ideas.

The team is formed for a limited period of time; typically about 6 weeks.

If we take content categorisation for an ecommerce site, for example, often one person will test a method and implement the most efficient one.

However, an MVT could perform more complex tests with several models simultaneously — keeping the categorization that comes up the most often and adding image categorization, for example.

This can be done automatically with all existing templates. The current technology makes it possible to reach 95% of correct results, beyond which point the granularity of the results comes into play.

PapersWithCode.com can help you stay up to date with the current state of technology in each field (such as text generation), and will most importantly provide the source code.

GPT-3 from OpenAI, for example, can be used for prescriptive SEO to recommend actions for text summarization, text generation, and image generation, all with impressive quality.

We will cover larger SEO Data Science teams in my next post.

Website Design Cheltenham builds Charlton Kings Social Club

Website Design Cheltenham has built the new Charlton Kings Social Club

Website Design Cheltenham has built the new Charlton Kings Social Club

We at Website Design in Cheltenham were very pleased to have been invited by a couple of our clients who are members of the Charlton Kings Social Club to quote for the rebuild of their site. And we were even more pleased when our competitive tender was successful.

The Club was founded in 1888 and officially opened on 1st December 1888. Major refurbishments have taken place over the years – namely in 1963 when the existing skittle alley was built, and in 1980 when the new snooker room, offices and toilets were constructed on the first floor.

In 2000 the name of the club was changed from Charlton Kings Working Men’s Club and Institute to ‘The Charlton Kings Club’. Women were given full rights in 2002, and the club now boasts a female secretary, trustee and members of the committee.

The original website was build a few years ago but needed updating with better elements so that it is much easier for Club administrators to update the content about events and special occasions without needing the technical skills of professional designers- which is where we came in to make their lives easier.

As well as Search Engine Optimising the site to make it easier from potential new members to find the website and enrol.

If you want your organisation to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!

Contact website design cheltenham

Cheltenham Designs tunes up DJ Pianist Pete Butler’s website

Cheltenham Pianist and DJ Pete Butler has asked us to tune up and redesign his website

Cheltenham Pianist and DJ Pete Butler has asked us to tune up and redesign his website

Cheltenham Pianist and DJ Pete Butler has asked the leading local Website Designers to tune up and redesign his site.

Pete Butler contacted us last year to redesign his website to make it easier for him to edit himself and to search engine optimise (SEO) the website so that he will be getting more traffic, bookings and money.

So we prioritised what services Pete Butler wants to focus on and make those the key efforts of our labours. Which will make the website rank better for those keyword phrases – and rank highest accordingly.

Some of these services include:Pianist Cheltenham Glosdj gloucestershire . Wedding DJ Cheltenhamwedding singer cheltenham

Pete Butler is and established and experienced Pianist, Singer, Multi-Instrumentalist hailing from Cheltenham, Gloucestershire, Glos (UK) who also offers piano hire and wedding services.

As a seasoned virtuoso pub, piano bar, nightclub, cruise ship and wedding entertainer and singer, Pete can comfortably perform within varied styles including pop, jazz, rock, swing, blues and mild classical. Whether you are looking for a ‘full-on’ fun sing-a-long or just quiet background piano for your event, wedding or club night, Pete will create the right atmosphere for you!

If you want your business to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!

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Website Design Cheltenham directs Michael Paul Holidays

Website Design Cheltenham director has been appointed a NED of Michael Paul Holidays Limited.

Website Design Cheltenham director has been appointed a NED of Michael Paul Holidays LimitedHaving helped Michael Paul Holidays online marketing for a number of years Website Design Cheltenham‘s founding Director Simon Dye has been appointed a Non Executive Director by Michael Paul.

Michael Paul Holidays are the UK’s leading independent holiday promotion and booking website and business having been founded in 2010.

Michael Paul Holidays is an internet holiday property agency based in Bristol. Their goal is to provide their customers with a great choice of competitively priced breaks in the UK in four to five star rated self-catering accommodation that includes cottages, lodges and log cabins.

Michael Paul is a senior Chartered Surveyor who has been involved in the UK leisure sector since he qualified at the Royal Agricultural College in 1971.

Having heard of Simon Dye through one of our existing clients we started to help Michael Paul with Search Engine Optimisation, Content Marketing, Pay Per Click, Social Media and Link Building in 2012.

Our longstanding website online marketing has helped their business so much that Michael Paul approaching Simon late last year and recruited him to help with obviously online Marketing – being a qualified Chartered Marketer since 1998 and also business development (with his MBA) and IT development with all of his cyber security knowledge and expertise.

If you want your business to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!

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Website Design Cheltenham secures Prestbury Bathrooms

Website Design Cheltenham has secured Prestbury’s leading Bathrooms designers site.

Website Design Cheltenham has secured Prestbury's leading Bathrooms designers site.

To improve a website’s Google ranking – which will lead to greater online traffic and better conversion rates with humans and then to more sales and business for Website Design Cheltenham clients’ we are in the process of upgrading our services and securing all of the sites where possible.

To that end we went through Cheltenhams’ Prestbury Bathhroom website and upgraded the pages and images to make sure that a conversion would not create any unintended  issues. We then installed a Secure Socket Layer (SSL) – the little green padlock beside the www domain name in your browser – and transferred the whole site to the new secure server area.

We then needed to repoint Google to the new website to make sure that they would track and rank the new and improved site – so that the overall objective of more business is achieved.

Prestbury Bathrooms is Cheltenham’s leading bathroom specialist – independent suppliers and fitters of bathroom products – with over 15 years experience in designing and developing beautiful bathrooms.

Prestbury Bathrooms – based here in Cheltenham are dedicated bathroom specialists with proven project management and installation to the highest standards.

To compliment the quality of their bathroom services, they supply some of the finest bathroom products available. So you can be confident that your dream bathroom will come true!

If you want your business to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!

Contact website design cheltenham

Website Design secures Cheltenham Accountants ESB

Website Design has secured the Cheltenham bookkeepers ESB Accountancy site

Website Design has secured the Cheltenham bookkeepers ESB Accountancy siteTo improve a website’s Google ranking – which will lead to greater online traffic and better conversion rates with humans and then to more sales and business for Website Design Cheltenham clients’ we are in the process of upgrading our services and securing all of the sites where possible.

To that end we went through Cheltenham bookkeeper ESB Accounting’s website and upgraded the pages and images to make sure that a conversion would not create any unintended  issues. We then installed a Secure Socket Layer (SSL) – the little green padlock beside the www domain name in your browser – and transferred the whole site to the new secure server area.

We then needed to repoint Google to the new website to make sure that they would track and rank the new and improved site – so that the overall objective of more business is achieved.

ESB Accountancy have been helping people and small businesses in Cirencester, Cheltenham, Costwolds, Evesham, Forest of Dean, Gloucester, Gloucestershire, Stroud, Tewkesbury and Worcester for several decades. So we have plenty of expertise to overcome whatever issues you may have. Oh and we are most cost effective.

ESB Accountancy can help you if you need help with small business accountsbookkeepingpayrollstax creditsrefunds and returns as well as voluntary charity legal requirements.

If you want your business to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!

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Software for Writers has picked Website Design Cheltenham

The award winning Software for Writers has asked Website Design Cheltenham to help boost their online sales.

The award winning Software for Writers has asked Website Design Cheltenham to help boost their online sales.
Their Software for Writers by Editor Software website is already getting a considerable amount of online traffic- but the number of their downloads has recently decreased- leading to lower sales conversions after the free online trials have finished.

Thus our task at Website Design Cheltenham is to improve their search engine optimisation, their website’s navigation and call to action and also to improve their sales conversions.

StyleWriter will make you a better writer – they guarantee it. A bold claim but that’s their users tell them. Thousands of people download StyleWriter every month and use it to edit advertising copy, business reports, contracts, manuals, newsletters or web pages.

Even professional journalists and novelists use the program to polish their writing style.

StyleWriter is the best editing and proofreading software on the market. Designed by professional proofreaders, editors and experts in plain English, StyleWriter brings together the techniques used by the best writers to help you write in a clear, concise and readable style. All other proofreading and editing software aids are usually just overpriced spelling and grammar checkers and little more than what you already have in Microsoft Word.

StyleWriter’s different. It shows you how to work like a professional editor. StyleWriter will show you how to simplify, cut and rewrite.

It shows you how to run the editor’s pen through your draft to produce a shorter, clearer and more readable style.

So our opportunity to make their much needed software more available and appreciated.

If you want your organisation’s website to make you more traffic, leads and sales by improving your search engine optimisation, online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!contact website design cheltenham

Website design lifts Sandra Dee’s lingerie sales

Website Design in Cheltenham has lifted Sandra Dee’s online lingerie sales.

Website Design in Cheltenham has lifted Sandra Dee's online lingerie salesCheltenham’s leading independent designer lingerie Sandra Dee’s online shop had been lacking in sales growth recently so owner Sandra Davies asked Website Design in Cheltenham to help them increase their sales.

Accordingly we undertook a review of their current status and made a number of recommendations for their future development.

These including a review of their search engine optimisation as it left some room for improvement. We interrogated Google’s view not only of the site but also of high traffic keyword phrases to make sure that they were making their most of their potential.

We presented our costed proposals to Ms Davies for her discussion and approval after which we went through the whole site and implemented our changes.

That was back in April. Since then we have been updating the site in line with our suggestions.

With the result that her website traffic has more than doubled in the space of only 4 months and sales have increased by a similar amount.

With more improvements in the pipeline as we make the site work smarter, not harder.

Sandra Dee’s shop is filled with exquisite designer lingerie, sumptuous nightwear and elegant swimwear. The shop sells top brands including Aubade, PrimaDonna, L’Aventure, Marie Jo, Lise Charmel, Marjolaine and Luna di Seta, as well as swimwear by Roidal, Miracle Suit and Gottex.

If you want your organisation’s website to make you more traffic, leads and sales by improving your search engine optimisation and online digital marketing, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!contact website design cheltenham