SEO Data Science in Gloucestershire

How to use the latest science to improve your SEO in Gloucestershire

How to use the latest science to improve your SEO in Gloucestershire

When it comes to successful data science for SEO, nothing is more important than having the right team in place. As a fully qualified Member of the Institute of Science and Technology Simon Dye MIScT – our MD has a few ideas how to use the latest technology for your business.

Challenges in obtaining and ensuring the consistency of the data, as well as in your choice of machine learning ML models and in the associated AI analyses, all benefit from having team members with different skill sets collaborating to solve them.

This article presents the three main types of teams, who is on them, and how they work.

Let’s start with that loneliest of data science SEO professionals — the team of one.

1. The Solitary Data Science SEO Pro

The one person team is often the reality in small and large structures alike. There are plenty of versatile people out there who can manage both the SEO and the data functions on their own.

The lone data science SEO professional can generally be described as an SEO expert who has decided to take advanced courses in computer science to focus on a more technical side of SEO.

They have mastered at least one programming language (such as R or Python) and use machine learning algorithms. They are closely following Google updates like Rankbrain, BERT, and MUM, as Google has been injecting increasingly more machine learning and AI into its algorithms. These pros must be skilled in the automation of SEO processes to scale their efforts. This might include:

  • Automatic indexing of new URLs in Bing.
  • Creation of sitemaps with the new URLs for Google.
  • Text generation with GPT models.
  • Anomaly detection in all SEO reports.
  • Prediction of long-tail traffic.

In my organisation, we share these SEO use cases in the form of a Jupyter Notebook. However, it is easy to automate them using Papermill or DeepNote (which now offers an automatic mode to launch Jupyter Notebooks regularly) in order to run them daily.

If you want to mix it up and enhance your professional value, there are excellent training courses for SEO enthusiasts to learn data science — and conversely, for data scientists to learn SEO, as well. The only limit is your motivation to learn new things.

Some prefer working alone; after all, it eliminates any of the bureaucracy or politics you might (but don’t necessarily have to) find in larger teams.

But as the proverb goes: “Alone we go faster; together we go further.”

Even if projects are completed quickly, they may end up as successful as they could have had there been a wider range of skills and experience at the table.

Now, let’s leave the solitary SEO and move on to teams of two people.

2. The Data Science SEO MVT (Minimum Viable Team)

You may already know MVP as a Minimum Viable Product. This format is widely used in agile methods where the project starts with a prototype that evolves in one- to three-week iterations.

The MVT is the equivalent for a team. This team structure can help minimize the risks and costs of the project even while bringing more diverse perspectives to the table.

It consists of creating a team with only two members with complementary skill sets — often an SEO expert who also understands the mechanisms of machine learning, and a developer who tests ideas.

The team is formed for a limited period of time; typically about 6 weeks.

If we take content categorisation for an ecommerce site, for example, often one person will test a method and implement the most efficient one.

However, an MVT could perform more complex tests with several models simultaneously — keeping the categorization that comes up the most often and adding image categorization, for example.

This can be done automatically with all existing templates. The current technology makes it possible to reach 95% of correct results, beyond which point the granularity of the results comes into play.

PapersWithCode.com can help you stay up to date with the current state of technology in each field (such as text generation), and will most importantly provide the source code.

GPT-3 from OpenAI, for example, can be used for prescriptive SEO to recommend actions for text summarization, text generation, and image generation, all with impressive quality.

We will cover larger SEO Data Science teams in my next post.

Website Designer Sells Lingerie Designer

Website Design Cheltenham has been asked to Sell the Lingerie Designer

Website Designer Cheltenham has been asked to Sell the Lingerie Designer
The new Designer Lingerie Sales consortium has asked the Website Design Cheltenham to build, promote and generate sells of upmarket lingerie.

Having already improved, optimised and increased sales for Sandra Dee’s online lingerie site, it was a logical extension of the existing process to extend the brand to an eponymous high traffic site.

Accordingly having already researched, registered and set up a high traffic keyword phrase domain to maximise the potential for sales not just here in the UK but globally- as the demand for ladies’ apparel is also global.

To that end we set up a Secure Socket Layer on our webserver and optimised the keyword phrases to maximise potential. We then automated the product download and input process to make the whole process as efficient as possible-  we are old and experienced enough to remember the “dotcom” bubble when the financial city woke up to the potential for websites to automate manual processes.

Since then of course there are a number of new processes that an online retailer can do to maximize the sales funnel by focusing on the customer and her requirements and needs. And with 20 years expertise we can certainly do that.

If you want your business to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!contact website design cheltenham

Software for Writers has picked Website Design Cheltenham

The award winning Software for Writers has asked Website Design Cheltenham to help boost their online sales.

The award winning Software for Writers has asked Website Design Cheltenham to help boost their online sales.
Their Software for Writers by Editor Software website is already getting a considerable amount of online traffic- but the number of their downloads has recently decreased- leading to lower sales conversions after the free online trials have finished.

Thus our task at Website Design Cheltenham is to improve their search engine optimisation, their website’s navigation and call to action and also to improve their sales conversions.

StyleWriter will make you a better writer – they guarantee it. A bold claim but that’s their users tell them. Thousands of people download StyleWriter every month and use it to edit advertising copy, business reports, contracts, manuals, newsletters or web pages.

Even professional journalists and novelists use the program to polish their writing style.

StyleWriter is the best editing and proofreading software on the market. Designed by professional proofreaders, editors and experts in plain English, StyleWriter brings together the techniques used by the best writers to help you write in a clear, concise and readable style. All other proofreading and editing software aids are usually just overpriced spelling and grammar checkers and little more than what you already have in Microsoft Word.

StyleWriter’s different. It shows you how to work like a professional editor. StyleWriter will show you how to simplify, cut and rewrite.

It shows you how to run the editor’s pen through your draft to produce a shorter, clearer and more readable style.

So our opportunity to make their much needed software more available and appreciated.

If you want your organisation’s website to make you more traffic, leads and sales by improving your search engine optimisation, online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!contact website design cheltenham

Ski Holiday Chalets Directs Website Design Cheltenham

Ski Holiday Chalets Directs Website Design Cheltenham to help them boost their online bookings.

Ski Holiday Chalets Directs Website Design Cheltenham to help them boost their online bookings.
Ski Holiday leaders Chalets Direct have asked Website Design Cheltenham to fully search engine optimise their website and help them to boost their online bookings and sales.

Although the Chalets Direct website has been live since 2000 and generating millions of pounds a year in bookings they recognise that they can still do better.

A classic case of professional humility and ambition- which is why they came to us as apparently our online marketing expertise and reputation proceeds us.

Firstly, we benchmarked them to access how good all of their current pages actually are for search engine optimisation (SEO). We then examined Google’s internal ranking algorithms to see if there were any obvious areas for improvement.

We at Website Design in Cheltenham are frequently surprised that many so called search experts do not know that Google provides all sorts of free web marketing tools available to help businesses to do better on their system. However their loss is our gain – and our clients’ gain.

They were also cautious that we would not harm any of hard SEO work that they had done already. So we created a test schedule to roll out over the next few months and we will actively monitor the results to double check the improvements.

Naturally we did not provide any guarantees of success other than that we will use our 20 years of award winning knowledge to promote and progress their site. A series of scientific processes which we repeat for a growing number of local, national and international clients.

If you want your organisation’s website to make you more traffic, leads and sales by improving your search engine optimisation and online digital marketing, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!

contact website design cheltenham

SME Cyber Prevention Glos Client Tops Google Rankings

Our SME Cyber Prevention Client in Gloucestershire Cyber139 is topping Google’s search results rankings.

Our SME Cyber Prevention Client in Gloucestershire Cyber139 is topping Google's search results rankings.
Not only does Website Design Cheltenham’s client Cyber139 top Google search results rankings – they also appear at number 2, number 3, number 4 and number 5- which is nearly as good as the Beatles’ invasion and domination of the US singles record charts in 1964.

Oh and their neighbour in Cheltenham GCHQ? Well they have a solitary ranking at the foot of Google’s first page at number 10.

So when you hear defeatists claim that all of the search engine rankings are dominated by the “big boys” and multinationals you now know otherwise.

Is our search engine ranking success “black hat stuffing”? Absolutely not!

We have been search engine optimising websites for nearly 20 years. It is a science, not an art as it is an explainable, repeatable process. Which if followed precisely could be done for you and your organisation as well.

However we say “could” rather than “will” deliberately – as there are no guarantees other than we will try our best for you. Equally these rankings don’t happen overnight. They can take weeks and months to achieve. Sometimes they happen sooner than later, but we never promise instant success. Patience is a necessity, not a virtue.

So, if you want your business’s search engine optimisation and Google digital marketing capabilities to take off into the millions please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!
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UK Paper Bag Maker Burgass’s Website Redesigned in Cheltenham

UK Paper Bag Maker Burgass’s website has been redesigned in Cheltenham.

UK Paper Bag Maker Burgass's website has been redesigned in Cheltenham.The UK’s leading paper carrier bag maker Burgass Bags asked us to redesign their website to help them rank higher up the search engines and also to get them more leads and sales.

Website Design Cheltenham were introduced to Burgass Bags last year by one of our other satisfied clients.

They initially wanted some online digital marketing assistance with content marketing and search engine optimisation. However a realisation developed that the homepage and various other elements needed to be more punchy to achieve their desired objectives.

Overall a complete redesign was not required but a tweeking of their splendid testimonials was needed to highlight just how flexible they can be in creating paper bags for their clients. As well as being great value for UK clients.

So, if you want your business’s website to make you more traffic, leads and sales please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!
contact website design cheltenham

Health Direct tops Google- above 34,200,000 others

Website Design Cheltenham client Health Direct is topping Google above 34,200,000 other websites.

Website Design Cheltenham client Health Direct is topping Google above 34,200,000 other websites.Long standing client Health Direct  asked Website Design Cheltenham to help them with online marketing in general and search engine optimisation in particular.

As a result we rebuilt the website optimising every page as we went along. In addition we have been managing their content development and marketing- making sure that everything was optimised to maximise the chances of Google correctly ranking them.

Thus Health Direct have steadily risen up Google’s rankings over the years to supercede all of their competitors.

Some people think that search engine optimisation is a “black art” that somehow tricks the search engines to over rank sites. In fact it more like a science- it is a repeatable process irrespective of the product or service that is on offer.

One which we are repeating for a growing number of clients here in the UK- but also a growing number around the globe.

Health Direct UK- news, advice and information about the NHS National Health Service.

Health Direct applauds all of the NHS staff that work and deliver incredible results to patients under pressure from ridiculous amounts of red tape in adverse conditions. However, they deplore the armies of paper pushers that the successive governments have created in their desperate attempt to justify the huge amounts of tax that they wasted on the NHS.

So, if you want your business’s search engine optimisation and Google digital marketing capabilities to take off into the millions please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!
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Luxury Villas Rent Website Design Cheltenham

The Ultimate Luxury Villa Rentals have asked Website Design Cheltenham to help with their online marketing.

The Ultimate Luxury Villa Rentals have asked Website Design Cheltenham to help with their online marketing

The prestigious Ultimate Luxury Villa group asked us at Website Design Cheltenham to help them build their online sales with particular reference to their search engine optimisation and also their pay per click AdWords campaigns.

Clients often ask for help with pay per click as their organic sales are not meeting expectations, but they don’t realise that the basis of good ROI on PPC is actually organic SEO in the first place as Google use the optimisation of the promoted pages as one of the ranking attributes.

So actually getting search engine optimisation correct is doubly important.

The rental villa group own several upmarket villas in Marbella, Spain and Phuket, Thailand and need to attract wealthy groups and small businesses to book their properties as their current online marketing needs more successes.

As our digital marketing expertise had travelled widely via one of our other existing clients they felt that our online sales drive was just what they needed to take their bookings to another level.

In business for over 20 years, they personally own and also directly manage each of their villas. Their reputation is second to none and it is important for their potential holidaymakers to know why they are so unique in luxury villa rentals.

From our point of view we are delighted to be helping such a classic holiday group as they match our business acumen and style.

So, if you want your business’s search engine optimisation and Google digital marketing capabilities to take off into the millions please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!
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Luxury rental villas books Website Design Cheltenham

The Ultimate Luxury Villa Rentals has booked Website Design Cheltenham to help them build their online sales.

The Ultimate Luxury Villa Rentals has booked Website Design Cheltenham to help them build their online sales.

The prestigious Ultimate Luxury Villa group asked us at Website Design Cheltenham to help them build their online sales with particular reference to their search engine optimisation and also their pay per click AdWords campaigns.

The rental villa group own several upmarket villas in Marbella, Spain and Phuket, Thailand and need to attract wealthy groups and small businesses to book their properties as their current online marketing needs more successes.

As our digital marketing expertise had travelled widely via one of our other existing clients they felt that our online sales drive was just what they needed to take their bookings to another level.

In business for over 20 years, they personally own and also directly manage each of their villas. Their reputation is second to none and it is important for their potential holidaymakers to know why they are so unique in luxury villa rentals.

For example their luxury villa at Casa San Bernardo in Marbella, Spain- holiday in this spectacular, multi-million euro villa located in an ultra-exclusive, private estate just 10 minutes from world-renowned Puerto Banus, Marbella and their best beaches. With 7 spacious bedroom suites, generous living areas, a private 20-metre pool, high-speed Wi-Fi internet, plus breathtaking panoramic views Casa San Bernardo, tops any list of the most ideal luxury retreat. Sleeps as standard 14, but can comfortably sleep up to 21.

From our point of view we are delighted to be helping such a classic holiday group as they match our business acumen and style.

So, if you want your business’s search engine optimisation and Google digital marketing capabilities to take off into the millions please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!
contact website design cheltenham

SEO as easy as ABC?

Are SEO Services in Cheltenham as easy as ABC?

Are SEO Services in Cheltenham as easy as ABC?Well search engine optimisation may be according to ABC Services in Cheltenham as we have managed to earn them a number of first page rankings on Google.

Last year ABC Services asked up to help them with seo and get them first page rankings for their business.

Whilst we never guarantee good rankings on Google- there are a number of things which we can do to help reposition a website within Google’s databases- and it’s subsequent rankings.

Sometimes seo is regarded as a “black hat” process akin to dark arts and a somewhat underhand and shady proceedure.

We disagree- SEO is a genuine, professional process.

Being a qualified Charetred Marketer through the Chartered Institute of Matketing- the world’s largest group of profesional marketers- and being qualified members of the UKWDA- the UK’s Web Design Association, SEO Pros and the White Hat organisation we know a thing or two about what works with Google- and what doesn’t.

And this knowledge is being built up ever since 1998- the very year that Google was launched!

Ethical, professional SEO is a science that can be reproduced for any product or service- whether you are a local garage in Cheltenham helping drivers with MOTs, servicing and body repairs like ABC Services or a multi national company like Pfizer promoting their pharmaceutical drugs around the world.

So, if you want a great ranking website which makes you money please contact us now or ring us on 01242 521967 now to see how we can help you to make money as well!
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