Category Archives: Optimised Web Design

Optimised web design by Website design, Cheltenham, Gloucestershire, designers, businesses, seo, ppc, social media.

Software for Writers Site Redesigned by Cheltenham Websites

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The Software for Writers website has been redesigned by Cheltenham Designers

The Software for Writers Editor Software site has been redesigned by Cheltenham Website Design.

Since the launch of Editor Software in 2000 the site has helped a growing number of people to become a better writer. StyleWriter 4 – the world’s most comprehensive copy-editing software transforms your writing by showing you how to edit like a professional editor.

StyleWriter shows you editing tips, tricks and techniques to redraft your document into a model of clear, concise and readable writing.

Editor Software’s StyleWriter is the world’s most powerful proofreading and editing software. Teaches the techniques of the best writers and editors. Lets organizations add a style guide to check for consistency and corporate rules.

Whilst the software has continued to develop over the years the website has remained somewhat static – hence the need to update and search engine optimise the site.

Having helped Editor Software’s online marketing for a couple of years we have been able to maintain – and improve the search engine optimisation (SEO) as well as making the site more human friendly by reducing the number of clicks and making key sales content more easy to access.

The online marketing has included Pay Per Click, Content Marketing and of course Search Engine Optimisation.

If you want your business to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!

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Website Design Cheltenham directs Michael Paul Holidays

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Website Design Cheltenham director has been appointed a NED of Michael Paul Holidays Limited.

Website Design Cheltenham director has been appointed a NED of Michael Paul Holidays LimitedHaving helped Michael Paul Holidays online marketing for a number of years Website Design Cheltenham‘s founding Director Simon Dye has been appointed a Non Executive Director by Michael Paul.

Michael Paul Holidays are the UK’s leading independent holiday promotion and booking website and business having been founded in 2010.

Michael Paul Holidays is an internet holiday property agency based in Bristol. Their goal is to provide their customers with a great choice of competitively priced breaks in the UK in four to five star rated self-catering accommodation that includes cottages, lodges and log cabins.

Michael Paul is a senior Chartered Surveyor who has been involved in the UK leisure sector since he qualified at the Royal Agricultural College in 1971.

Having heard of Simon Dye through one of our existing clients we started to help Michael Paul with Search Engine Optimisation, Content Marketing, Pay Per Click, Social Media and Link Building in 2012.

Our longstanding website online marketing has helped their business so much that Michael Paul approaching Simon late last year and recruited him to help with obviously online Marketing – being a qualified Chartered Marketer since 1998 and also business development (with his MBA) and IT development with all of his cyber security knowledge and expertise.

If you want your business to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!

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Website Designer Sells Lingerie Designer

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Website Design Cheltenham has been asked to Sell the Lingerie Designer

Website Designer Cheltenham has been asked to Sell the Lingerie Designer
The new Designer Lingerie Sales consortium has asked the Website Design Cheltenham to build, promote and generate sells of upmarket lingerie.

Having already improved, optimised and increased sales for Sandra Dee’s online lingerie site, it was a logical extension of the existing process to extend the brand to an eponymous high traffic site.

Accordingly having already researched, registered and set up a high traffic keyword phrase domain to maximise the potential for sales not just here in the UK but globally- as the demand for ladies’ apparel is also global.

To that end we set up a Secure Socket Layer on our webserver and optimised the keyword phrases to maximise potential. We then automated the product download and input process to make the whole process as efficient as possible-  we are old and experienced enough to remember the “dotcom” bubble when the financial city woke up to the potential for websites to automate manual processes.

Since then of course there are a number of new processes that an online retailer can do to maximize the sales funnel by focusing on the customer and her requirements and needs. And with 20 years expertise we can certainly do that.

If you want your business to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!contact website design cheltenham

Website design lifts Sandra Dee’s lingerie sales

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Website Design in Cheltenham has lifted Sandra Dee’s online lingerie sales.

Website Design in Cheltenham has lifted Sandra Dee's online lingerie salesCheltenham’s leading independent designer lingerie Sandra Dee’s online shop had been lacking in sales growth recently so owner Sandra Davies asked Website Design in Cheltenham to help them increase their sales.

Accordingly we undertook a review of their current status and made a number of recommendations for their future development.

These including a review of their search engine optimisation as it left some room for improvement. We interrogated Google’s view not only of the site but also of high traffic keyword phrases to make sure that they were making their most of their potential.

We presented our costed proposals to Ms Davies for her discussion and approval after which we went through the whole site and implemented our changes.

That was back in April. Since then we have been updating the site in line with our suggestions.

With the result that her website traffic has more than doubled in the space of only 4 months and sales have increased by a similar amount.

With more improvements in the pipeline as we make the site work smarter, not harder.

Sandra Dee’s shop is filled with exquisite designer lingerie, sumptuous nightwear and elegant swimwear. The shop sells top brands including Aubade, PrimaDonna, L’Aventure, Marie Jo, Lise Charmel, Marjolaine and Luna di Seta, as well as swimwear by Roidal, Miracle Suit and Gottex.

If you want your organisation’s website to make you more traffic, leads and sales by improving your search engine optimisation and online digital marketing, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!contact website design cheltenham

Website Design ads aid Cheltenham’s Vehicle Leasing experts

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Website Design’s PPC Ad are helping Cheltenham’s Vehicle Leasing experts to Blossom

Website Design ads aid Cheltenham's Vehicle Leasing expertsBlossom Vehicle Leasing the lease deal experts have asked Cheltenham’s Website Design experts to help them with their Google PPC Adwords Campaigns.

In the past Blossom used email marketing to reach new customers however as they are a reputable business with the introduction of GDPR they have had to radically scale back that form of marketing.

Having helped Blossom over the past few years with their marketing and new business development it was only natural for them to ask us at Web Design to help them create a new sales channel to augment their marketing processes.

As such we have examined their special lease deals offers and as well as creating a series of search engine optimised car pages we have also researched a series of Google Adwords Pay Per Click campaigns and ads to promote their business.

Google Ads (previously Google Adwords – the name change was effective on July 24, 2018) is an online advertising service developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users.

Blossom Vehicle Leasing is a market leading independent Vehicle Funding Specialist. They are brokers, not lenders and are authorized and regulated by the Financial Conduct Authority. They are also members of the BVRLAQ.

Combining over 30 years’ experience in the Vehicle Leasing business with the right blend of customer skills and highly competitive pricing they offer you a Sales and Admin Team who are experts in their field.

As a result, we have now helped Blossom effectively exchanged their primary sales channel from an old, outdated mode to a new digital basis.

If you want your organisation’s website to make you more traffic, leads and sales by improving your search engine optimisation and online digital marketing, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!contact website design cheltenham

SME Cyber Prevention Glos Client Tops Google Rankings

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Our SME Cyber Prevention Client in Gloucestershire Cyber139 is topping Google’s search results rankings.

Our SME Cyber Prevention Client in Gloucestershire Cyber139 is topping Google's search results rankings.
Not only does Website Design Cheltenham’s client Cyber139 top Google search results rankings – they also appear at number 2, number 3, number 4 and number 5- which is nearly as good as the Beatles’ invasion and domination of the US singles record charts in 1964.

Oh and their neighbour in Cheltenham GCHQ? Well they have a solitary ranking at the foot of Google’s first page at number 10.

So when you hear defeatists claim that all of the search engine rankings are dominated by the “big boys” and multinationals you now know otherwise.

Is our search engine ranking success “black hat stuffing”? Absolutely not!

We have been search engine optimising websites for nearly 20 years. It is a science, not an art as it is an explainable, repeatable process. Which if followed precisely could be done for you and your organisation as well.

However we say “could” rather than “will” deliberately – as there are no guarantees other than we will try our best for you. Equally these rankings don’t happen overnight. They can take weeks and months to achieve. Sometimes they happen sooner than later, but we never promise instant success. Patience is a necessity, not a virtue.

So, if you want your business’s search engine optimisation and Google digital marketing capabilities to take off into the millions please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!
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Gloucestershire Airport Webcam tops Google

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Our new Gloucestershire Airport Webcam site now tops Google rankings

Our new Gloucestershire Airport Webcam site now tops Google rankings

When the leading helicopter pilot training flying school at Gloucestershire Airport the James Kenwright Helicopter Trainers asked us at website design cheltenham to build a new site to show the latest helicopter movements of their growing fleet of Robinson R22 and R44s we decided that setting up a webcam may be the answer to their thoughts.

So we researched the technical, legal and practical issues to overcome the various ramifications before building and launching the website itself.

Having tried an tested various alternatives we hit apon the current solution.

The next step was to search engine optimise the site so that not only the search engines like Google would find and rank the site, but that also humans- and more importantly trainee helicopter pilots would find the site. Thus generating traffic and leads to James Kenwright.

And we are now pleased to report that we are doing just that as the Gloucestershire Airport Webcam  site now tops Google’s listings!

JK Helicopter Training in Gloucestershire trains people to pass their helicopter pilot’s licence PPL(H) training instructor and helicopter gift pleasure flights from Staverton, Gloucestershire airport.

Based at Staverton Gloucestershire Airport they have over 27 years expertise in helping pilots to pass their PPL(H), Type Rating, Night Rating, CPL(H) and have many happy people who can recommend us as “highly skilled, quality helicopter training instructors“

So, if you want your organisation’s profile raised to the skies with some creative technical thinking, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well! contact website design cheltenham

Website Design Chelt Secures Emily Bradbury

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Website Design Cheltenham Secures Emily Bradbury’s Site.

Website Design Cheltenham Secures Emily Bradbury' Site.
Website Design Cheltenham has been asked by the international, award winning singer and actress Emily Bradbury to secure and search engine optimise her site.

Having set up and built her eponymous site a couple of years ago, she has hitherto failed to get her site ranking on the first page of Google and also needs a bit of TLC to make the site more user friendly.

So we offered to do the search engine optimisation (SEO)  to help her in her endeavours. Having nearly 20 years of expertise in doing the same for others’ sites we feel that the process is not a “black hat” process but is a scientific, repeatable processes to achieve these goals.

Born in Hong Kong, Emily Bradbury is a Toronto-based performing artist currently residing in Egham, England as she completes her degree in Drama and Dance from Royal Holloway, University of London.

When starting at Royal Holloway in September 2016, Emily threw herself into auditioning for the Musical Theatre Society and got cast in their Autumn production of Bring It On. In the spring of 2017, the opportunity to shadow the producer of the Musical Theatre Society’s production of Spring Awakening gave her some new skills to add to her tool belt.

After a phenomenal year with the Musical Theatre Society, Emily was elected to be the Publicity Officer for the upcoming year 2017-18. This role includes coordinating all forms of social media and being the creative eye for the vision of the group.

Most recently, Emily was cast as the role of Crystal in Little Shop of Horrors with Ethereal Theatre Company where the show will be performed at the prestigious Edinburgh Fringe Festival in August 2017.

So, if you want your organisation’s profile lit up in lights skies please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!
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Health Direct tops Google- above 34,200,000 others

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Website Design Cheltenham client Health Direct is topping Google above 34,200,000 other websites.

Website Design Cheltenham client Health Direct is topping Google above 34,200,000 other websites.Long standing client Health Direct  asked Website Design Cheltenham to help them with online marketing in general and search engine optimisation in particular.

As a result we rebuilt the website optimising every page as we went along. In addition we have been managing their content development and marketing- making sure that everything was optimised to maximise the chances of Google correctly ranking them.

Thus Health Direct have steadily risen up Google’s rankings over the years to supercede all of their competitors.

Some people think that search engine optimisation is a “black art” that somehow tricks the search engines to over rank sites. In fact it more like a science- it is a repeatable process irrespective of the product or service that is on offer.

One which we are repeating for a growing number of clients here in the UK- but also a growing number around the globe.

Health Direct UK- news, advice and information about the NHS National Health Service.

Health Direct applauds all of the NHS staff that work and deliver incredible results to patients under pressure from ridiculous amounts of red tape in adverse conditions. However, they deplore the armies of paper pushers that the successive governments have created in their desperate attempt to justify the huge amounts of tax that they wasted on the NHS.

So, if you want your business’s search engine optimisation and Google digital marketing capabilities to take off into the millions please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!
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