SEO Data Science in Gloucestershire PT2

How to use the latest science to improve your SEO in Gloucestershire PT2.

How to use the latest science to improve your SEO in Gloucestershire

When it comes to successful data science for SEO, nothing is more important than having the right team in place. As a fully qualified Member of the Institute of Science and Technology Simon Dye MIScT – our MD has a few ideas how to use the latest technology for your business.

Part 1 of my post- can be found here: SEO Data Science in Gloucestershire

3. The Data Science SEO Task Force

One of the best examples is a football team – each member of a team has a specific role and as a result they succeed brilliantly in each of their collective missions.

For example a team of 11 goalkeepers or 11 centre forwards may keep the score down- or not, but their ability to actually win matches will be pretty limited.

Thus what might your AI/ML data science SEO task force look like?

You will surely need an SEO expert working closely with a data scientist and a developer. Together, this team will run the project, prepare the data, and use the machine learning algorithms.

The SEO expert is best positioned to double as a project manager and handle communication with management and external stakeholders. (In larger companies, there may be dedicated roles for the team’s manager and project leader.)

Here are several examples of projects that this type of team might be responsible for:

  • Setting up an enterprise data warehouse (an out-of-the-box data warehouse that merges business, market share-of-voice, technical, and content data).
  • Identification and resolution of “zombie” pages.
  • Detection of new queries.
  • Forecasting of traffic/profits following certain actions.

Of course, teams need tools to maximise their efforts. This brings us to the idea of data SEO-compliant software.

I believe there are three principles to adhere to carefully here in order to avoid using black-box tools that give you results without explaining their methodologies and algorithms.

  1. Access to documentation that clearly explains the algorithms and parameters of the machine learning model.

  2. The ability to reproduce the results yourself on a separate dataset to validate the methodology. This doesn’t mean copying software: all the challenges are in the performance, security, reliability, and industrialization of machine learning models, not in the model or the methodology itself.

  3. The tool must have followed a scientific approach by communicating the context, the objectives, the methods tested, and the final results.

Data SEO is a scientific approach to optimizing for search that relies on data analysis and the use of data science to make decisions.

Whatever your budget, it is possible to implement data science methods. The current trend is that concepts used by data scientists are becoming increasingly accessible to anyone interested in the SEO field.

If you want your organisation to make the most of the latest technology to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!Contact website design cheltenham

SEO Data Science in Gloucestershire

How to use the latest science to improve your SEO in Gloucestershire

How to use the latest science to improve your SEO in Gloucestershire

When it comes to successful data science for SEO, nothing is more important than having the right team in place. As a fully qualified Member of the Institute of Science and Technology Simon Dye MIScT – our MD has a few ideas how to use the latest technology for your business.

Challenges in obtaining and ensuring the consistency of the data, as well as in your choice of machine learning ML models and in the associated AI analyses, all benefit from having team members with different skill sets collaborating to solve them.

This article presents the three main types of teams, who is on them, and how they work.

Let’s start with that loneliest of data science SEO professionals — the team of one.

1. The Solitary Data Science SEO Pro

The one person team is often the reality in small and large structures alike. There are plenty of versatile people out there who can manage both the SEO and the data functions on their own.

The lone data science SEO professional can generally be described as an SEO expert who has decided to take advanced courses in computer science to focus on a more technical side of SEO.

They have mastered at least one programming language (such as R or Python) and use machine learning algorithms. They are closely following Google updates like Rankbrain, BERT, and MUM, as Google has been injecting increasingly more machine learning and AI into its algorithms. These pros must be skilled in the automation of SEO processes to scale their efforts. This might include:

  • Automatic indexing of new URLs in Bing.
  • Creation of sitemaps with the new URLs for Google.
  • Text generation with GPT models.
  • Anomaly detection in all SEO reports.
  • Prediction of long-tail traffic.

In my organisation, we share these SEO use cases in the form of a Jupyter Notebook. However, it is easy to automate them using Papermill or DeepNote (which now offers an automatic mode to launch Jupyter Notebooks regularly) in order to run them daily.

If you want to mix it up and enhance your professional value, there are excellent training courses for SEO enthusiasts to learn data science — and conversely, for data scientists to learn SEO, as well. The only limit is your motivation to learn new things.

Some prefer working alone; after all, it eliminates any of the bureaucracy or politics you might (but don’t necessarily have to) find in larger teams.

But as the proverb goes: “Alone we go faster; together we go further.”

Even if projects are completed quickly, they may end up as successful as they could have had there been a wider range of skills and experience at the table.

Now, let’s leave the solitary SEO and move on to teams of two people.

2. The Data Science SEO MVT (Minimum Viable Team)

You may already know MVP as a Minimum Viable Product. This format is widely used in agile methods where the project starts with a prototype that evolves in one- to three-week iterations.

The MVT is the equivalent for a team. This team structure can help minimize the risks and costs of the project even while bringing more diverse perspectives to the table.

It consists of creating a team with only two members with complementary skill sets — often an SEO expert who also understands the mechanisms of machine learning, and a developer who tests ideas.

The team is formed for a limited period of time; typically about 6 weeks.

If we take content categorisation for an ecommerce site, for example, often one person will test a method and implement the most efficient one.

However, an MVT could perform more complex tests with several models simultaneously — keeping the categorization that comes up the most often and adding image categorization, for example.

This can be done automatically with all existing templates. The current technology makes it possible to reach 95% of correct results, beyond which point the granularity of the results comes into play.

PapersWithCode.com can help you stay up to date with the current state of technology in each field (such as text generation), and will most importantly provide the source code.

GPT-3 from OpenAI, for example, can be used for prescriptive SEO to recommend actions for text summarization, text generation, and image generation, all with impressive quality.

We will cover larger SEO Data Science teams in my next post.

Website Design Cheltenham builds Charlton Kings Social Club

Website Design Cheltenham has built the new Charlton Kings Social Club

Website Design Cheltenham has built the new Charlton Kings Social Club

We at Website Design in Cheltenham were very pleased to have been invited by a couple of our clients who are members of the Charlton Kings Social Club to quote for the rebuild of their site. And we were even more pleased when our competitive tender was successful.

The Club was founded in 1888 and officially opened on 1st December 1888. Major refurbishments have taken place over the years – namely in 1963 when the existing skittle alley was built, and in 1980 when the new snooker room, offices and toilets were constructed on the first floor.

In 2000 the name of the club was changed from Charlton Kings Working Men’s Club and Institute to ‘The Charlton Kings Club’. Women were given full rights in 2002, and the club now boasts a female secretary, trustee and members of the committee.

The original website was build a few years ago but needed updating with better elements so that it is much easier for Club administrators to update the content about events and special occasions without needing the technical skills of professional designers- which is where we came in to make their lives easier.

As well as Search Engine Optimising the site to make it easier from potential new members to find the website and enrol.

If you want your organisation to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!

Contact website design cheltenham

Cheltenham Designs tunes up DJ Pianist Pete Butler’s website

Cheltenham Pianist and DJ Pete Butler has asked us to tune up and redesign his website

Cheltenham Pianist and DJ Pete Butler has asked us to tune up and redesign his website

Cheltenham Pianist and DJ Pete Butler has asked the leading local Website Designers to tune up and redesign his site.

Pete Butler contacted us last year to redesign his website to make it easier for him to edit himself and to search engine optimise (SEO) the website so that he will be getting more traffic, bookings and money.

So we prioritised what services Pete Butler wants to focus on and make those the key efforts of our labours. Which will make the website rank better for those keyword phrases – and rank highest accordingly.

Some of these services include:Pianist Cheltenham Glosdj gloucestershire . Wedding DJ Cheltenhamwedding singer cheltenham

Pete Butler is and established and experienced Pianist, Singer, Multi-Instrumentalist hailing from Cheltenham, Gloucestershire, Glos (UK) who also offers piano hire and wedding services.

As a seasoned virtuoso pub, piano bar, nightclub, cruise ship and wedding entertainer and singer, Pete can comfortably perform within varied styles including pop, jazz, rock, swing, blues and mild classical. Whether you are looking for a ‘full-on’ fun sing-a-long or just quiet background piano for your event, wedding or club night, Pete will create the right atmosphere for you!

If you want your business to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!

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Website Designer Sells Lingerie Designer

Website Design Cheltenham has been asked to Sell the Lingerie Designer

Website Designer Cheltenham has been asked to Sell the Lingerie Designer
The new Designer Lingerie Sales consortium has asked the Website Design Cheltenham to build, promote and generate sells of upmarket lingerie.

Having already improved, optimised and increased sales for Sandra Dee’s online lingerie site, it was a logical extension of the existing process to extend the brand to an eponymous high traffic site.

Accordingly having already researched, registered and set up a high traffic keyword phrase domain to maximise the potential for sales not just here in the UK but globally- as the demand for ladies’ apparel is also global.

To that end we set up a Secure Socket Layer on our webserver and optimised the keyword phrases to maximise potential. We then automated the product download and input process to make the whole process as efficient as possible-  we are old and experienced enough to remember the “dotcom” bubble when the financial city woke up to the potential for websites to automate manual processes.

Since then of course there are a number of new processes that an online retailer can do to maximize the sales funnel by focusing on the customer and her requirements and needs. And with 20 years expertise we can certainly do that.

If you want your business to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!contact website design cheltenham

Software for Writers has picked Website Design Cheltenham

The award winning Software for Writers has asked Website Design Cheltenham to help boost their online sales.

The award winning Software for Writers has asked Website Design Cheltenham to help boost their online sales.
Their Software for Writers by Editor Software website is already getting a considerable amount of online traffic- but the number of their downloads has recently decreased- leading to lower sales conversions after the free online trials have finished.

Thus our task at Website Design Cheltenham is to improve their search engine optimisation, their website’s navigation and call to action and also to improve their sales conversions.

StyleWriter will make you a better writer – they guarantee it. A bold claim but that’s their users tell them. Thousands of people download StyleWriter every month and use it to edit advertising copy, business reports, contracts, manuals, newsletters or web pages.

Even professional journalists and novelists use the program to polish their writing style.

StyleWriter is the best editing and proofreading software on the market. Designed by professional proofreaders, editors and experts in plain English, StyleWriter brings together the techniques used by the best writers to help you write in a clear, concise and readable style. All other proofreading and editing software aids are usually just overpriced spelling and grammar checkers and little more than what you already have in Microsoft Word.

StyleWriter’s different. It shows you how to work like a professional editor. StyleWriter will show you how to simplify, cut and rewrite.

It shows you how to run the editor’s pen through your draft to produce a shorter, clearer and more readable style.

So our opportunity to make their much needed software more available and appreciated.

If you want your organisation’s website to make you more traffic, leads and sales by improving your search engine optimisation, online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!contact website design cheltenham

Ski Holiday Chalets Directs Website Design Cheltenham

Ski Holiday Chalets Directs Website Design Cheltenham to help them boost their online bookings.

Ski Holiday Chalets Directs Website Design Cheltenham to help them boost their online bookings.
Ski Holiday leaders Chalets Direct have asked Website Design Cheltenham to fully search engine optimise their website and help them to boost their online bookings and sales.

Although the Chalets Direct website has been live since 2000 and generating millions of pounds a year in bookings they recognise that they can still do better.

A classic case of professional humility and ambition- which is why they came to us as apparently our online marketing expertise and reputation proceeds us.

Firstly, we benchmarked them to access how good all of their current pages actually are for search engine optimisation (SEO). We then examined Google’s internal ranking algorithms to see if there were any obvious areas for improvement.

We at Website Design in Cheltenham are frequently surprised that many so called search experts do not know that Google provides all sorts of free web marketing tools available to help businesses to do better on their system. However their loss is our gain – and our clients’ gain.

They were also cautious that we would not harm any of hard SEO work that they had done already. So we created a test schedule to roll out over the next few months and we will actively monitor the results to double check the improvements.

Naturally we did not provide any guarantees of success other than that we will use our 20 years of award winning knowledge to promote and progress their site. A series of scientific processes which we repeat for a growing number of local, national and international clients.

If you want your organisation’s website to make you more traffic, leads and sales by improving your search engine optimisation and online digital marketing, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!

contact website design cheltenham

SME Cyber Prevention Glos Client Tops Google Rankings

Our SME Cyber Prevention Client in Gloucestershire Cyber139 is topping Google’s search results rankings.

Our SME Cyber Prevention Client in Gloucestershire Cyber139 is topping Google's search results rankings.
Not only does Website Design Cheltenham’s client Cyber139 top Google search results rankings – they also appear at number 2, number 3, number 4 and number 5- which is nearly as good as the Beatles’ invasion and domination of the US singles record charts in 1964.

Oh and their neighbour in Cheltenham GCHQ? Well they have a solitary ranking at the foot of Google’s first page at number 10.

So when you hear defeatists claim that all of the search engine rankings are dominated by the “big boys” and multinationals you now know otherwise.

Is our search engine ranking success “black hat stuffing”? Absolutely not!

We have been search engine optimising websites for nearly 20 years. It is a science, not an art as it is an explainable, repeatable process. Which if followed precisely could be done for you and your organisation as well.

However we say “could” rather than “will” deliberately – as there are no guarantees other than we will try our best for you. Equally these rankings don’t happen overnight. They can take weeks and months to achieve. Sometimes they happen sooner than later, but we never promise instant success. Patience is a necessity, not a virtue.

So, if you want your business’s search engine optimisation and Google digital marketing capabilities to take off into the millions please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!
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Jack Straws Wins Sales on Black Friday

With Black Friday in full swing one of our clients Jack Straws Baskets is winning new traffic and sales!

Jack Straws Wins Sales on Black Friday

There’s a growing hysteria about Black Friday and Cyber Monday next week, but here is no doubt that there is a lot of traffic and sales being generated today.

But to succeed on Black Friday and Cyber Monday requires careful planning.

One has to get the search engine optimization right. And gets newsletters, emails and texts out to customers and potential customers. And make sure that the site loads quickly and easy to navigate when they do arrives. As well as provide great value products backed up by sales staff to answer any queries that people may have.

Recent research has  found that 78% of shoppers say the right price “always” drives them to buy, while 71% say free shipping, and 60% say valuable promotions. “Always” factors on logistics include being in stock and ready to ship (73%) and fast delivery (66%).

Other key findings included the statistic that 59% of millenials had bought as a result of past social engagement (50% of all consumers), and that 55% of millennials would be prompted to visit a website as a result of social media (45% all consumers).

Meanwhile, four in 10 would buy from a retailer because of a quality mobile app or web experience, and nearly 40% said they planned to order more products this year on mobile than last year.

The result – if you get it right are ringing shopping carts and sale order apps. Which we are pleased to report are exactly what the Website Design Cheltenham‘s Straw Baskets UK supremos at Jack Straws are experiencing.

So, if you want your organisation’s website to make you more traffic, leads and sales by improving your online digital marketing, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!
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Gloucestershire Airport Webcam tops Google

Our new Gloucestershire Airport Webcam site now tops Google rankings

Our new Gloucestershire Airport Webcam site now tops Google rankings

When the leading helicopter pilot training flying school at Gloucestershire Airport the James Kenwright Helicopter Trainers asked us at website design cheltenham to build a new site to show the latest helicopter movements of their growing fleet of Robinson R22 and R44s we decided that setting up a webcam may be the answer to their thoughts.

So we researched the technical, legal and practical issues to overcome the various ramifications before building and launching the website itself.

Having tried an tested various alternatives we hit apon the current solution.

The next step was to search engine optimise the site so that not only the search engines like Google would find and rank the site, but that also humans- and more importantly trainee helicopter pilots would find the site. Thus generating traffic and leads to James Kenwright.

And we are now pleased to report that we are doing just that as the Gloucestershire Airport Webcam  site now tops Google’s listings!

JK Helicopter Training in Gloucestershire trains people to pass their helicopter pilot’s licence PPL(H) training instructor and helicopter gift pleasure flights from Staverton, Gloucestershire airport.

Based at Staverton Gloucestershire Airport they have over 27 years expertise in helping pilots to pass their PPL(H), Type Rating, Night Rating, CPL(H) and have many happy people who can recommend us as “highly skilled, quality helicopter training instructors

So, if you want your organisation’s profile raised to the skies with some creative technical thinking, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well! contact website design cheltenham