SEO Data Science in Gloucestershire PT2

How to use the latest science to improve your SEO in Gloucestershire PT2.

How to use the latest science to improve your SEO in Gloucestershire

When it comes to successful data science for SEO, nothing is more important than having the right team in place. As a fully qualified Member of the Institute of Science and Technology Simon Dye MIScT – our MD has a few ideas how to use the latest technology for your business.

Part 1 of my post- can be found here: SEO Data Science in Gloucestershire

3. The Data Science SEO Task Force

One of the best examples is a football team – each member of a team has a specific role and as a result they succeed brilliantly in each of their collective missions.

For example a team of 11 goalkeepers or 11 centre forwards may keep the score down- or not, but their ability to actually win matches will be pretty limited.

Thus what might your AI/ML data science SEO task force look like?

You will surely need an SEO expert working closely with a data scientist and a developer. Together, this team will run the project, prepare the data, and use the machine learning algorithms.

The SEO expert is best positioned to double as a project manager and handle communication with management and external stakeholders. (In larger companies, there may be dedicated roles for the team’s manager and project leader.)

Here are several examples of projects that this type of team might be responsible for:

  • Setting up an enterprise data warehouse (an out-of-the-box data warehouse that merges business, market share-of-voice, technical, and content data).
  • Identification and resolution of “zombie” pages.
  • Detection of new queries.
  • Forecasting of traffic/profits following certain actions.

Of course, teams need tools to maximise their efforts. This brings us to the idea of data SEO-compliant software.

I believe there are three principles to adhere to carefully here in order to avoid using black-box tools that give you results without explaining their methodologies and algorithms.

  1. Access to documentation that clearly explains the algorithms and parameters of the machine learning model.

  2. The ability to reproduce the results yourself on a separate dataset to validate the methodology. This doesn’t mean copying software: all the challenges are in the performance, security, reliability, and industrialization of machine learning models, not in the model or the methodology itself.

  3. The tool must have followed a scientific approach by communicating the context, the objectives, the methods tested, and the final results.

Data SEO is a scientific approach to optimizing for search that relies on data analysis and the use of data science to make decisions.

Whatever your budget, it is possible to implement data science methods. The current trend is that concepts used by data scientists are becoming increasingly accessible to anyone interested in the SEO field.

If you want your organisation to make the most of the latest technology to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!Contact website design cheltenham

SEO Data Science in Gloucestershire

How to use the latest science to improve your SEO in Gloucestershire

How to use the latest science to improve your SEO in Gloucestershire

When it comes to successful data science for SEO, nothing is more important than having the right team in place. As a fully qualified Member of the Institute of Science and Technology Simon Dye MIScT – our MD has a few ideas how to use the latest technology for your business.

Challenges in obtaining and ensuring the consistency of the data, as well as in your choice of machine learning ML models and in the associated AI analyses, all benefit from having team members with different skill sets collaborating to solve them.

This article presents the three main types of teams, who is on them, and how they work.

Let’s start with that loneliest of data science SEO professionals — the team of one.

1. The Solitary Data Science SEO Pro

The one person team is often the reality in small and large structures alike. There are plenty of versatile people out there who can manage both the SEO and the data functions on their own.

The lone data science SEO professional can generally be described as an SEO expert who has decided to take advanced courses in computer science to focus on a more technical side of SEO.

They have mastered at least one programming language (such as R or Python) and use machine learning algorithms. They are closely following Google updates like Rankbrain, BERT, and MUM, as Google has been injecting increasingly more machine learning and AI into its algorithms. These pros must be skilled in the automation of SEO processes to scale their efforts. This might include:

  • Automatic indexing of new URLs in Bing.
  • Creation of sitemaps with the new URLs for Google.
  • Text generation with GPT models.
  • Anomaly detection in all SEO reports.
  • Prediction of long-tail traffic.

In my organisation, we share these SEO use cases in the form of a Jupyter Notebook. However, it is easy to automate them using Papermill or DeepNote (which now offers an automatic mode to launch Jupyter Notebooks regularly) in order to run them daily.

If you want to mix it up and enhance your professional value, there are excellent training courses for SEO enthusiasts to learn data science — and conversely, for data scientists to learn SEO, as well. The only limit is your motivation to learn new things.

Some prefer working alone; after all, it eliminates any of the bureaucracy or politics you might (but don’t necessarily have to) find in larger teams.

But as the proverb goes: “Alone we go faster; together we go further.”

Even if projects are completed quickly, they may end up as successful as they could have had there been a wider range of skills and experience at the table.

Now, let’s leave the solitary SEO and move on to teams of two people.

2. The Data Science SEO MVT (Minimum Viable Team)

You may already know MVP as a Minimum Viable Product. This format is widely used in agile methods where the project starts with a prototype that evolves in one- to three-week iterations.

The MVT is the equivalent for a team. This team structure can help minimize the risks and costs of the project even while bringing more diverse perspectives to the table.

It consists of creating a team with only two members with complementary skill sets — often an SEO expert who also understands the mechanisms of machine learning, and a developer who tests ideas.

The team is formed for a limited period of time; typically about 6 weeks.

If we take content categorisation for an ecommerce site, for example, often one person will test a method and implement the most efficient one.

However, an MVT could perform more complex tests with several models simultaneously — keeping the categorization that comes up the most often and adding image categorization, for example.

This can be done automatically with all existing templates. The current technology makes it possible to reach 95% of correct results, beyond which point the granularity of the results comes into play.

PapersWithCode.com can help you stay up to date with the current state of technology in each field (such as text generation), and will most importantly provide the source code.

GPT-3 from OpenAI, for example, can be used for prescriptive SEO to recommend actions for text summarization, text generation, and image generation, all with impressive quality.

We will cover larger SEO Data Science teams in my next post.

Cheltenham Designs tunes up DJ Pianist Pete Butler’s website

Cheltenham Pianist and DJ Pete Butler has asked us to tune up and redesign his website

Cheltenham Pianist and DJ Pete Butler has asked us to tune up and redesign his website

Cheltenham Pianist and DJ Pete Butler has asked the leading local Website Designers to tune up and redesign his site.

Pete Butler contacted us last year to redesign his website to make it easier for him to edit himself and to search engine optimise (SEO) the website so that he will be getting more traffic, bookings and money.

So we prioritised what services Pete Butler wants to focus on and make those the key efforts of our labours. Which will make the website rank better for those keyword phrases – and rank highest accordingly.

Some of these services include:Pianist Cheltenham Glosdj gloucestershire . Wedding DJ Cheltenhamwedding singer cheltenham

Pete Butler is and established and experienced Pianist, Singer, Multi-Instrumentalist hailing from Cheltenham, Gloucestershire, Glos (UK) who also offers piano hire and wedding services.

As a seasoned virtuoso pub, piano bar, nightclub, cruise ship and wedding entertainer and singer, Pete can comfortably perform within varied styles including pop, jazz, rock, swing, blues and mild classical. Whether you are looking for a ‘full-on’ fun sing-a-long or just quiet background piano for your event, wedding or club night, Pete will create the right atmosphere for you!

If you want your business to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!

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Website Design Cheltenham directs Michael Paul Holidays

Website Design Cheltenham director has been appointed a NED of Michael Paul Holidays Limited.

Website Design Cheltenham director has been appointed a NED of Michael Paul Holidays LimitedHaving helped Michael Paul Holidays online marketing for a number of years Website Design Cheltenham‘s founding Director Simon Dye has been appointed a Non Executive Director by Michael Paul.

Michael Paul Holidays are the UK’s leading independent holiday promotion and booking website and business having been founded in 2010.

Michael Paul Holidays is an internet holiday property agency based in Bristol. Their goal is to provide their customers with a great choice of competitively priced breaks in the UK in four to five star rated self-catering accommodation that includes cottages, lodges and log cabins.

Michael Paul is a senior Chartered Surveyor who has been involved in the UK leisure sector since he qualified at the Royal Agricultural College in 1971.

Having heard of Simon Dye through one of our existing clients we started to help Michael Paul with Search Engine Optimisation, Content Marketing, Pay Per Click, Social Media and Link Building in 2012.

Our longstanding website online marketing has helped their business so much that Michael Paul approaching Simon late last year and recruited him to help with obviously online Marketing – being a qualified Chartered Marketer since 1998 and also business development (with his MBA) and IT development with all of his cyber security knowledge and expertise.

If you want your business to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!

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Cheltenham Acupuncture pins Website Design

Cheltenham Acupuncturist Pam Everitt has pinned Website Design to help her with her site.

Cheltenham Acupuncturist Pam Everitt has pinned Website Design to help her with her site.

Cheltenham’s leading acupuncturist Pam Everitt MBAcC has asked Cheltenham Website Design to update her site and also to search engine optimise (seo) it so that she can increase her business.

Pam Everitt DipM,Lic.Ac.,BA(Hons),MBAcC delivers acupuncture services in Cheltenham, Stroud and Newent. She is a traditional Chinese acupuncturist with well-established practices. As a qualified member of the British Acupuncture Council, she follows the highest standards of safe practice and professional conduct.

She providea an holistic service to her clients which also helps them with a range of symptoms including pregnancy, fertility, back pain, migraine, menopause, digestion, sleep, prostate and libido issues across the whole County including Bishops Cleeve, Cirencester, the Forest of Dean and Tewkesbury.

As such she has a roster of steady clients, but her website needed a bit of updating to reflect recent Google requirements for high rankings. Which is where our expertise comes in to augment her own skills – as Cheltenham’s leading award winning SEO agency.

However we had to respect her layout and presentation as she is naturally proud of her site’s existing “look and feel”. Which is not difficult, but it’s a necessary balancing act to keep her design integrity and match Google’s ranking algorithms.

The net upshot is that her site is now shot up the ranking charts and her phone is rining again with new leads from potential patient clients.

If you want your business to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!

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Website Design Cheltenham secures Prestbury Bathrooms

Website Design Cheltenham has secured Prestbury’s leading Bathrooms designers site.

Website Design Cheltenham has secured Prestbury's leading Bathrooms designers site.

To improve a website’s Google ranking – which will lead to greater online traffic and better conversion rates with humans and then to more sales and business for Website Design Cheltenham clients’ we are in the process of upgrading our services and securing all of the sites where possible.

To that end we went through Cheltenhams’ Prestbury Bathhroom website and upgraded the pages and images to make sure that a conversion would not create any unintended  issues. We then installed a Secure Socket Layer (SSL) – the little green padlock beside the www domain name in your browser – and transferred the whole site to the new secure server area.

We then needed to repoint Google to the new website to make sure that they would track and rank the new and improved site – so that the overall objective of more business is achieved.

Prestbury Bathrooms is Cheltenham’s leading bathroom specialist – independent suppliers and fitters of bathroom products – with over 15 years experience in designing and developing beautiful bathrooms.

Prestbury Bathrooms – based here in Cheltenham are dedicated bathroom specialists with proven project management and installation to the highest standards.

To compliment the quality of their bathroom services, they supply some of the finest bathroom products available. So you can be confident that your dream bathroom will come true!

If you want your business to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!

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Website Design secures Cheltenham Accountants ESB

Website Design has secured the Cheltenham bookkeepers ESB Accountancy site

Website Design has secured the Cheltenham bookkeepers ESB Accountancy siteTo improve a website’s Google ranking – which will lead to greater online traffic and better conversion rates with humans and then to more sales and business for Website Design Cheltenham clients’ we are in the process of upgrading our services and securing all of the sites where possible.

To that end we went through Cheltenham bookkeeper ESB Accounting’s website and upgraded the pages and images to make sure that a conversion would not create any unintended  issues. We then installed a Secure Socket Layer (SSL) – the little green padlock beside the www domain name in your browser – and transferred the whole site to the new secure server area.

We then needed to repoint Google to the new website to make sure that they would track and rank the new and improved site – so that the overall objective of more business is achieved.

ESB Accountancy have been helping people and small businesses in Cirencester, Cheltenham, Costwolds, Evesham, Forest of Dean, Gloucester, Gloucestershire, Stroud, Tewkesbury and Worcester for several decades. So we have plenty of expertise to overcome whatever issues you may have. Oh and we are most cost effective.

ESB Accountancy can help you if you need help with small business accountsbookkeepingpayrollstax creditsrefunds and returns as well as voluntary charity legal requirements.

If you want your business to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!

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Website Designer Sells Lingerie Designer

Website Design Cheltenham has been asked to Sell the Lingerie Designer

Website Designer Cheltenham has been asked to Sell the Lingerie Designer
The new Designer Lingerie Sales consortium has asked the Website Design Cheltenham to build, promote and generate sells of upmarket lingerie.

Having already improved, optimised and increased sales for Sandra Dee’s online lingerie site, it was a logical extension of the existing process to extend the brand to an eponymous high traffic site.

Accordingly having already researched, registered and set up a high traffic keyword phrase domain to maximise the potential for sales not just here in the UK but globally- as the demand for ladies’ apparel is also global.

To that end we set up a Secure Socket Layer on our webserver and optimised the keyword phrases to maximise potential. We then automated the product download and input process to make the whole process as efficient as possible-  we are old and experienced enough to remember the “dotcom” bubble when the financial city woke up to the potential for websites to automate manual processes.

Since then of course there are a number of new processes that an online retailer can do to maximize the sales funnel by focusing on the customer and her requirements and needs. And with 20 years expertise we can certainly do that.

If you want your business to make you more leads and sales by improving your online business and online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!contact website design cheltenham

Software for Writers has picked Website Design Cheltenham

The award winning Software for Writers has asked Website Design Cheltenham to help boost their online sales.

The award winning Software for Writers has asked Website Design Cheltenham to help boost their online sales.
Their Software for Writers by Editor Software website is already getting a considerable amount of online traffic- but the number of their downloads has recently decreased- leading to lower sales conversions after the free online trials have finished.

Thus our task at Website Design Cheltenham is to improve their search engine optimisation, their website’s navigation and call to action and also to improve their sales conversions.

StyleWriter will make you a better writer – they guarantee it. A bold claim but that’s their users tell them. Thousands of people download StyleWriter every month and use it to edit advertising copy, business reports, contracts, manuals, newsletters or web pages.

Even professional journalists and novelists use the program to polish their writing style.

StyleWriter is the best editing and proofreading software on the market. Designed by professional proofreaders, editors and experts in plain English, StyleWriter brings together the techniques used by the best writers to help you write in a clear, concise and readable style. All other proofreading and editing software aids are usually just overpriced spelling and grammar checkers and little more than what you already have in Microsoft Word.

StyleWriter’s different. It shows you how to work like a professional editor. StyleWriter will show you how to simplify, cut and rewrite.

It shows you how to run the editor’s pen through your draft to produce a shorter, clearer and more readable style.

So our opportunity to make their much needed software more available and appreciated.

If you want your organisation’s website to make you more traffic, leads and sales by improving your search engine optimisation, online digital marketing and sales conversions, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!contact website design cheltenham