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Black Friday- top tips for safer online buying

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Website Design in Cheltenham’s guide to the phrenetic world of Black Friday- and our top tips for safer online buying.

Website Design in Cheltenham's guide to the phrenetic world of Black Friday- and our top tips for safer online buyingBlack Friday is a shopping event on the Friday after Thanksgiving, which falls on the fourth Thursday of Novembe and it has traditionally been the day that kicks off the festive shopping season.

The Monday following Thanksgiving is also known as Cyber Monday, as data shows it is the biggest online retail day of the year with online sales of £810 million in the UK in 2014. The deals are also not limited to just these 2 days, you should see a raft of great deals throughout November and December.

Here are our top tips to help you stay safe when shopping online this Christmas.

1. Check to see if the company is reputable

So you have found the product you want at a great price, but you have never heard of the retailer, how do you know they are all they are cracked up to be?

Always check that the company is reputable, this can be done fairly simply starting by looking for the obvious signs: check that the company is displaying a UK based address and telephone number on their website, that they have a number of contact avenues over and above an email address or contact form.

You could also take their limited company number and check it is still active on the companies register, this will also tell you how long they have been trading and what other company names they have used previously.

Make sure you feel confident they are who they say they are, if you are not sure – look elsewhere.

2. Read online reviews

Sites such as SafeBuy are dedicated review sites as well as Trustpilot, Reevoo, and Review Centre will enable you to see what other people are saying about the retailer you are thinking of using.

Average ratings are useful in that if they have a high rating with a large number of reviews, then they should be a reputable online retailer.

Sometimes poor ratings are generated by things such as slow delivery times. Check the website is upfront about slow delivery if this is the case. But if the reviews cite problems such as unresponsive customer service or poor quality items then you should think about avoiding those retailers and taking your money elsewhere.

3. Check that the checkout is secure

This is one of the most important things to look out for- is the connection secure?

When buying online, you want to know that your transaction is going to be handled securely, there are a number of things to do here:

The first thing to check is that the checkout process is secured by SSL. You can do this by looking at your browsers address bar and look for the padlock icon, also check that the address begins with https://. This means that the communication between you and the website is secure.

Sometimes the payment page will be hosted somewhere else, such as Paypal, this is fine, just make sure that the page where you enter your personal details is secure as well as the payment page.

4. Protect your personal information

Giving online retailers your personal details is an inevitable part of online shopping, they need to know your email address to send you a copy of your invoice and keep you up to date with shipping etc. And of course they will need your address, otherwise they will not know where to send the items!

However- you also want to know that the retailer is going to look after your data once they have it, be sure to scroll to the bottom of the homepage, and see what assurances they give you about protection of customers through their shopping experience, be that external review site, money back guarantees, or data protection statements.

Always review their privacy policy, look out for information about how your data is stored, and who they will share your data with. If you do not like what they will do with it or the information is absent, look elsewhere.

5. Know your online rights when buying

The law has recently been updated when it comes to your consumer rights, it is now covered under the Consumer Rights Act 2015, and came into force on October 1st 2015. It replaced the Sales of Goods Act 1979.

Make sure the goods that arrive are as described, if the website description is different to what you received or the quality is not satisfactory, you are entitled to a full refund. The goods should be fit for purpose and last a reasonable length of time.

If something is faulty, you are entitled to a full refund within 30 days, after this your rights become more limited, such as being able to ask for repair, replacement, or partial refund.

6. Extra protection from your credit card in the UK

Section 75 of the Consumer Credit Act 1974 states that a credit provider must take the same responsibility as a retailer if things go wrong. This protection covers most purchases that are between £100 and £30,000 and means that if for example, the company that you bought something off went into liquidation before you received your goods, you can claim the money back from your credit provider.

This protection covers credit cards, store cards, store instalment credit and some car finance agreements where a single item is between those values. As an added bonus, even if you just pay for part of the item on credit, you are still protected for the full value of the item.

So if you are making any big purchases this Christmas, make sure some or all of it is paid for on credit.

Hopefully this will help you to keep safe online. Good Luck!

Website Design reelected by Cheltenham Chamber of Commerce

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The Cheltenham Chamber of Commerce has re elected the Website Design Cheltenham to their ECommerce Executive.

The Cheltenham Chamber of Commerce has re elected the Website Design Cheltenham to their ECommerce Executive.At the recent Cheltenham Chamber of Commerce’s Annual General Meeting (AGM)- which was held at the Cheltenham Borough Council’s office in the Promenade, we were re elected unanimously to be their ECommerce executive Board.

Our role last year were to help improve the number of Members, to increase membership retention and to improve some of the “back office” systems including the event booking system.

We can’t claim to be sole reason for the improvement, but at the AGM it was declared that the membership income had increased by 22% over the past year.

In addition we put in place the event booking system which replaced the old “cheque in the post” booking reservation and payment system with an online booking and payment system that has streamlined the whole process. Saving both our member’s time and also the administration’s time.

And making the Cheltenham Chamber look more professional and user friendly to existing and guest visitors.

Back at the turn of the Century one of the reasons that the City became so excited about the Internet and created the “Dot Com Bubble” was that they realised that the Internet can automate and improve the ways that business is conducted.

So the Internet becomes not just about online sales but administration and business improvements. Which is why ECommerce is so important to productivity and profitability.

Thus, if you want help with improving your business’s processes and productivity- please contact us now or ring us on 01242 521967 now to see how we can help you to make money as well!
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Website Design Cheltenham posts ARG Newsletter

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ARG ElectroDesign Ltd– the global supplier of digital transmission systems have again asked Website Design Cheltenham to help them update their newsletter.

Website Design Cheltenham posts ARG NewsletterThe Website Design Cheltenham have been helping ARG for a number of years- and are as the Managing Director Mr Neil MacTaggart recently described us- “their go to website marketing guys”.

So it was a recent pleasure to recieve from their Marketing Director a call to help them with another e-newsletter.

The brief was to design a new e-newsletter template, adapt their creative “look and feel” style, add thier newsletter content, create and import a multi thousand new email database, test the e-newsletter- making sure that it complies to UK Data Protection laws and requirements and then broadcast the e-newsletter- all within a time senstive frame.

Oh and naturally within budget.

The ARG product range provides a one stop shop solution for cost effective and reliable Primary Distribution to terrestrial  transmitter sites, or any point of secondary distribution, of any compressed signal, for any Digital Terrestrial Single Frequency (SFN); DVB-T, DVB-T2 , DMB-T/H, ATSC or ISDB-T network.

The flagship Media Combiner platform ARG EASY, ( aggregating ASI, IP and RS232/422 ) can be used on any telecommunications network infrastructure from Gigabit Ethernet to legacy SDH/PDH.

So, if you want help with creating and sending emails and e- newsletters for attracting new customers and new business- please contact us now or ring us on 01242 521967 now to see how we can help you make money.

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Craft Tex picks Website Design in Cheltenham

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FloorTex has picked Website Design Cheltenham to create thier new Craft-Tex.co website.

FloorTex has picked Website Design Cheltenham to create thier new Craft-Tex.co website.Here at Website Design in Cheltenham have been helping FloorTex for a number of years with various websites over the years so we are chuffed to have been asked to help Steve and James Bull at Floortex create another sites for them.

Floortex manufactures and supplies products, worldwide, to major office products dealers, wholesalers, internet retailers and high street stores. A first choice for thousands of customers since 2002, we continue to provide new solutions, unbeatable value and outstanding customer service.

They have an unrivalled range of floor protection products offering the enduring quality to safeguard every floor, chair, doorway and desk, keeping high traffic areas cleaner and safer, for longer.

Always looking to innovate FloorTex have come up with and developed another new product for the craft market which protects tables, surface tops and desks from knives, paint and inks.

So we are in the process of creating and designing a site that will build on their world leading product- and sell around the world. Which we hope to launch next month in seven languages.

So, if you want help with your new website and making it a top ranking website for attracting new customers and new business from around the world- please contact us now or ring us on 01242 521967 now to see how we can help you make money.

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MOT services in Cheltenham chooses our Website Design Services

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ABC Services in Cheltenham have asked our Website Design Services to help them increase their online business generation.

MOT services in Cheltenham chooses our website design servicesHaving worked with ABC Services for a number of years, it was a pleasure to receive a request to help them with their revamped website- to search engine optimise it, to improve it’s profile online with the search engines and the wider public- and most importantly to generate new leads and business from the internet.

ABC Services are a well established vehicle servicing, MOT and repair garage in Cheltenham with a particular speciality to helping Citroen, Peugeot and Renault drivers.

Their overall aim is also similar to ours at Website Design Cheltenham- to focus on giving complete customer satisfaction.

They offer an integrated quality service from our on site specialist departments for any type of repair on all makes of cars and light commercial vehicles. The specialist departments are:

  • Seven Days a week MOT testing Station
  • Car Servicing and Car Repair Centre
  • Tyre, exhaust and battery quick fit discount centre
  • Electrical centre including fault finding and rectification, car hi-fi supply, installation and repair
  • In-car MP3 audio supply, installation and repair
  • Car alarm supply, installation and repair
  • Accident repair service
  • Air conditioning supply, installation, and repair
  • Car body repair

We can never promise to get your website to the top of Google, but our track record over the years suggests that we will not only have a darned good go at it- but that quite often we may succeed.

So, if you want help with your website and making it a top ranking website for attracting new customers and new business- please contact us now to see how we can help you make money.

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Freemance Cameraman Mike Sumner tops Google

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The Freemance Cameraman Mike Sumner’s website now tops Google.

Freemance Cameraman Mike Sumner tops GoogleWebsite Design Cheltenham was recently approached by the freelance camerman Mike Sumner to help him search engine optimise his eponymous website- mikesumner.co.uk.

The site was built a couple of years ago- but had never been search engine optimised so he wasn’t getting any new leads or new business from it.

Whilst chatting to one of our existing clients- who is getting business from his website our client suggested that Mike ring us- which he duly did a couple of weeks ago.

Simon Dye- the Head Optimiser at Website Design Cheltenham did a quick, free review of the site to see what the problems were.

Simon said “The first thing that I noticed was that the site started off with- Welcome to Mike Sumner’s website. When I last checked Google’s database they had found over three billion websites ranked which similarly start with “welcome”. Unless your business is the Welcome Trust or Welcome Hotels there really isn’t any point in saying hello to potential customers in this way. You are wasting a huge opportunity.”

So we agreed three main keyword phrases and Simon set to work revamping this site and getting the optimisation correct.

As as a result Mike’s website now ranks at the very top of Google for his first priority phrase of “freelance cameraman Cheltenham”- and only the first page for a similar search in Birmingham and the second page for Bristol. Whereas previously he never ranked for any of these phrases.

Mike commented “Simon achieved more in getting my site ranked on Google in three days than my previous designers did in three years!”.

Simon replied “Thank you Mike- but it’s not rocket science- the science is easily and repeatedly replicated whether you are a freelance cameraman or a blue widget manufacturer. Time and again we can get people’s sites to the top. We never promise to get a top ranking, but based on what we have done before there is a reasonable punt that we can do the same for all of our new clients. And keep existing ones at the top as well.”

So, if you want help with your new website and making it a top ranking website for attracting new customers and new business- please contact us now to see how we can help you make money.

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