February, 2018 | Website Design Cheltenham

Website Design Cheltenham has been booked to help Dyslexia Author Sarah Cowell

Dyslexia author, tutor and assessor Sarah Cowell has just had two new books published- a dyslexia spelling workbook entitled Zebras Spell Really Well and a dyslexia maths workbook entitled Times Tables – It’s a doddle.

To make the most of Sarah Cowell’s hard work she needed her ecommerce website to be updated, but also given a fresh look and feel along with search engine optimisation so that prospective purchasers can find her new books in the first place.

To find someone with the skills and abilities – at an affordable rate she asked her Cotswolds bookkeeping and small business accountants at ESB Accountancy if they knew someone with the attributes. As Cheltenham Website Design built, search engine optimised and continue their online marketing of their own website they kindly recommended ourselves as being up to the job.

So Sarah approached us last month to achieve her goals. We thus set about updating and improving her online bookshop and redesigning key pages of her website to reflect her artistic requirements. As well as of course improving her optimisation.

As a result of our optimisation exploits Sarah Cowell has already has achieved a couple of first page rankings on Google for several of her dyslexia target keyword phrases.

We never guarantee ranking results, but given that we have been working at search engine optimisation for over two decades now we have a pretty good idea how to achieve positive results.

Sarah Cowell is a qualified Dyslexia Assessor, tutor and author who has written a growing number of books and wordkbooks. She is currently helping a growing number of local authorities including Gloucestershire to diagnose children and adults with dyslexia and create a learning framework to help them progress.

If you want your organisation’s website to make you more traffic, leads and sales by improving your search engine optimisation and online digital marketing, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!

Website Design in Cheltenham is backing Safer Internet Day which is building online safety practices with young people

Many organisations including Website Design Cheltenham around the UK are contributing to the important work on making the internet a safer place for everyone

Tuesday 6 February marks Safer Internet Day 2018. Using the hashtag #SID2018, organisations globally will celebrate the safe and positive use of technology.

In Britain, the UK Safer Internet Centre, will be coordinating the activities of over 100 countries to “unite for a better internet”. Last year’s #SID2017 initiative saw its highest engagement with 1,645 UK organisations supporting the event. Some 42% of children aged 8-17 and 23% of parents heard about the day in 2017, and this year we hope to see more people aware and presented with the online resources to help young people navigate the web effectively and safely.

To achieve this, tech businesses can easily support the initiative by promoting and raising awareness through social media and using #SID2018. Some organisations will be going the extra mile by running events and creating resources that will be getting updated on an ongoing basis.

For example, the South West Grid for Learning run sessions for children, staff and parents throughout the year. Activities such as this mean a lot more schools directly working to involve parents actively, including online safety in the curriculum, and even empowering students in peer-to-peer activities to help each other stay safe.

Safe and secure environment

The idea of supporting #SID2018 is that we work throughout the year to ensure the internet is a safe, secure environment for young people at all times. This is not to negate the ongoing challenge that new technologies emerge every year, which adds complexity to this issue. Nonetheless, we need to understand that this evolving environment is one that our young children must move with, as it is likely to be them who will be using these technologies most in their future jobs, lives and relationships.

In a time where the UK must fill a digital skills gap, an acute understanding and practice of online safety education must evolve in parallel with the innovation of new products and services. This will enable individuals now and in the future to be safe, active digital citizens.

A number of organisations working in partnership with UK industry to tackle illegal content issues, such as WePROTECT, Global Alliance and the Internet Watch Foundation (IWF), are excellent sources of information. The Royal Foundation’s Cyberbullying Taskforce has also set up a new code for children which offers simple steps to help tackle cyber bullying – Stop, speak, support.

There are also technical solutions provided by online services such as Google’s Safe Search function and YouTube Kids, as well as Instagram’s keyword moderation tool which allows parents and users to block comments that contain inappropriate language.