Website Design in Cheltenham is Driving Blossom Vehicle Leasing.
Blossom Vehicle Leasing specialists have asked Website Design Cheltenham to help drive more traffic and sales to their site and business.
Marketing Director Kevin Costelloe wanted to broaden the range of sales channels that they use to generate new leads and business so they approached us to draw up a range of online marketing proposals to help them achieve their sales targets.
Unfortunately in online and digital marketing there is no one single channel of distribution which will deliver a cost effective set of business goals.
As such one has to start off with Search Engine Optimisation (SEO). Research which we conducted for the Chartered Institute of Marketing (the world’s largest group of marketing professionals) many years ago- and which has been revalidated over the intervening years by many others, SEO is the most effective method of the marketing mix.
Therefore we have drawn up a list of SEO recommendations for all of Blossom’s key pages which include their constantly changing Leasing Deals Special Offers pages.
Content Marketing is becoming increasingly important for both the search engines and also humans so what is generated and how it is used is key to cost effective digital marketing.
From there we drew up a list of social media recommendations to make the most of Facebook, Twitter and Instagram- to name but three.
Next up is the “paid for” marketing channels. Google is no longer the standout choice as their are several challengers here in the UK. So we are now working on a series of recommendations for Blossom over the forthcoming weeks and months. Because successful online is a marathon- not a sprint.
So, if you want your organisation’s website to make you more traffic, leads and sales by improving your online digital marketing, please contact us NOW or ring us on now on 01242 521967 to see how we can help you to make money as well!