We wanted to highlight the dangers of shopping on non secure- non https websites.
Website Design Cheltenham was amazed to come across an otherwise reputable site that didn’t encrypt it’s potential customers’ details.
With cyber hacking happening on a daily basis with the likes of Talk Talk, JP Morgan and Wetherspoons all being victims of abuse we thought that every company with a website was taking it’s customers’ data securely.
Not only is this a moral requirement- it is a legal requirement here in the United Kingdom. You could be liable for a fine by the Data Comissioner to the tune of £500,000. How happy is that at Christmas time?
Things to look for in a secure website
When visiting a website that asks for sensitive information such as credit card numbers or passwords, is verifying that any information you enter on this site is transmitted and stored properly. Once your information is entered online, it is transmitted as plain text for anyone to intercept. To avoid this, make sure that the website is encrypted over a secure connection.
One such sign to look for is in the URL of the website. A secure website’s URL should begin with “https” rather than “http”. The “s” at the end of “http” stands for secure and is using an SSL (Secure Sockets Layer) connection. Your information will be encrypted before being sent to a server.
- THE LOCK ICON
Another sign to look for is the “Lock” icon that is displayed somewhere in the window of your web browser- usually by the URL in your browser.
- GREEN ADDRESS BAR
Some SSL certificates also activate the green address bar – a visual reminder about an especially secure connection.
A recent survey shows that while some people don’t necessarily know which security signs to look out for, nearly all associate the green address bar with a secure connection.
In fact, 85% of web users state they wouldn’t buy through a website where they weren’t certain their data was being transferred securely.
This illustrates how important it is to have clear and visible security settings so customers will click the “Buy Now” button with confidence.
So, if you want to increase your non secure website’s sales by 600% then please contact us NOW or ring us on 01242 521967 now to see how we can help you to make money as well!